This metric is only applicable in the case where you want to obtain, for a job on ADV, the difference between the profit obtained from an advertising campaign and the total cost of the latter. It is clear, therefore, that we are talking about completely different metrics: always useful but for different purposes.
Here is another problem well known to those who work in the digital marketing sector. Even if the formula to calculate is known and well defined, there is always one aspect to consider: we are talking about theory . In practice, the formula must be adequate and contextualized in order to obtain the best results.
For example, the ROI formula changes when you need Peru Phone Numbers to calculate the return on investment for recurring sales. In this case, you also need to consider the customer lifetime value.
Adjust ROI to the circumstances you are operating in
The work of managing ROI Marketing can encounter some small inconveniences. For example, the return of investment is clear when it comes to advertising and digital advertising. But can the same be said for SEO? Yes, thanks to the objectives of Google Analytics which are always a guarantee.
https://www.youtube.com/watch?v=ALrAxgnxvMI
What happens, instead, with all those activities that affect the growth of the brand ? Can the community management process be clearly measured? It is not always that easy.
Manage ROI with the right tools for the right circumstances
There are many tools that you can develop to activate an adequate ROI in digital marketing. For example, you can use an adequate integration with Google Search Console that allows you to identify clear results in terms of search engine optimization. But Google Analytics is also useful.
This platform, in fact, provides important data to evaluate the achievement of objectives and Google Tag Manager allows you to activate the useful dynamics and the necessary changes. Added to all this is Facebook Ads and all the other tools that allow you to organize data .
Don't continue without having ROI in your strategy
Small note but always useful to give a clear reference to the work to be done: ROI Marketing needs clear numbers to identify the return on investment . You can give up many aspects of your marketing activity, but not the return on investment. This is a pillar of your work.
How to Tell and Show ROI
There is another point to underline: the results must be defined and organized . Often those who deal with performance optimization and KPI monitoring – ROI is one of the most important – tend only to record the data and propose them in a cold, aseptic way. This is a starting point, without a doubt.
google data studio and roi marketing
An example of the templates available on Looker Studio for ROI Marketing.
But it is not enough . To obtain the best possible result we must work in order to interpret and use the data to understand, evaluate and optimize the path thanks to a continuous Deming cycle . This is possible with a work capable of organizing and showing the parameters.
This happens, for example, thanks to a customized dashboard like the one you can create with Looker Studio : you import parameters from third-party applications (such as Search Console or Google Analytics) or Excel or CSV spreadsheets and customize the data storytelling work for
