Let your human agents handle complex requests
As every science fiction movie has taught us, robots aren't perfect. While Instagram chatbots are proving helpful for common customer questions, they don't offer a one-size-fits-all automated answer.
Quality chatbot programs will always have the option to forward a request to a human if it's too complex for them. So be sure to always keep an eye on these notifications: from time to time, your best robot friend will vietnam phone number data need your help.
Dynamite connects to a human agent
Source: Heyday
Don't spam
An Instagram chatbot lets you send personalized product offers or special deals to your customers; which is fine, in moderation. Slipping too many into private messages or responding to customer inquiries with overly robotic and salesy messages can get you blocked. We've experimented with buying fake Instagram followers (spoiler: it's not worth it). The moral of the story is essentially that "Insta" doesn't like bots that act like bots.
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Many of these rules apply here too: humans don't like it either, so avoid spamming your subscribers with too many messages.
Research the platforms before you buy
Search for "Instagram chatbot" and you'll get over 28 million results. With the growing need for automated messaging systems, the supply is also increasing, but not all chatbots are created equal.
To compare social media management tools, look for case studies, customer reviews, and other evidence of the platform's quality. If the platform provides examples of companies using its services, try messaging those companies yourself to get a feel for the actual quality of their chatbot.
Private messaging is a crucial customer service tool, and you need to make sure you hand over the reins to a platform you trust. Don't rely on a shady chatbot that will send incomprehensible messages to your potential customers. After all, bot or not, you're still responsible for your brand's actions.
Don't forget to monitor your bot's activity
This may sound obvious, but it's better said: the point of an Instagram chatbot is to make managing your private messages easier and save you time, not to eliminate the need to check them entirely. Remember to monitor your bot to ensure it's working as intended.
Additionally, as mentioned earlier, high-quality chatbots can provide you with valuable insights into customers' relationships with your brand. Use this information just as you would Instagram Insights to improve your marketing strategy.
In other words: don't neglect your bot! Just like a rice cooker or an outdoor cat, they're pretty autonomous, but you can't completely forget about them.
Want to learn about conversational AI best practices ? No problem.
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