How to increase your online store conversion rate

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It is not enough to simply develop an e-commerce site and make products available for sale online. You must always pay attention to the conversion rate . Even if the online store is making a profit, constantly increasing the goals for business expansion and maintaining an active cash flow is essential for the survival of the business. To do this, learn here how to increase the conversion rate of your online store.



1 - Understand your current access and conversion
Studying your website’s current traffic versus gambling data belarus conversion rate is the first step. If your store has a good traffic rate but low conversion, there is a real need to understand what is happening.

Another important point is optimizing your website for mobile access. Using Google Analytics, you can measure the number of visits via smartphone, tablet or desktop . Being up to date on all these formats improves navigation and also the purchase rate.

Google Analytics, which is a free tool, also offers other valuable data :

Most accessed days;

Time spent visiting each page;

Traffic - where that access reached the page (Google, advertisement, social network or a specific link);

The least and most accessed pages;

Audience (age, gender, city), which enables the chances of developing better marketing and sales strategies.

Studying this data every two weeks will give you a good gauge of your conversion rates and, based on this, you can draw up plans to increase them.



2 - Take care of your appearance
As technology advances and new generations begin to use it 100% for tasks, from the most basic to the most complex, we have become increasingly visual beings. To increase the conversion rate of your online store, you have to focus on this aspect . To do this, for each new product included in your sales platform, do the following checklist:

a) Include more than one photo of the actual product, from different angles;

b) Insert a short video showing the product in use;

c) Provide all possible descriptions to clear up any doubts, right from the first access;

d) Have an attractive design, easy to read and pleasant colors;

e) Make the action buttons, known as CTAS (call to action), stand out and have an eye-catching look, differentiating them from other communications about the product.