Creating a successful Pinterest Ads campaign: step by step
Posted: Sun Apr 20, 2025 5:53 am
Now you know what a successful pin looks like. Now it's time to implement it in your account. To get started with Pinterest Ads for e-commerce, two basic requirements must be met:
Step 1 – You need a Pinterest Business Account : Like Facebook, you first need a Pinterest Business Account to advertise on the platform as a brand. You have the option of setting up a new, independent business account, converting a personal account into a business account, or linking a business account to a personal account so you can switch between the two. Here are instructions for all three options.
Step 2 – You need to install the Pinterest tag on your website: Once step 1 is complete, it's time to set up conversion tracking. This is essential for Pinterest advertising with a conversion goal. The principle is similar to the ukraine phone number data Facebook pixel. The Pinterest tag is a code snippet that you integrate into your website. This guide will explain exactly how to do it. Once the tag is installed, we recommend using the Pinterest Tag Helper , a Chrome extension that you can use to check whether the tag is actually tracking the desired events.
Once you've met the two basic requirements, you can now create a campaign. We'll show you how, step by step.
Create campaign
Under the "Ads" menu item, you'll find the "Create Ads" option. This opens the Ads Manager with the campaign setup screen.
Pinterest Ads - Create a campaign
First, you need to choose a campaign objective. Just like on Facebook, you have several options to choose from:
Brand Awareness: This objective is designed to increase your brand awareness. It allows you to reach a large number of people. However, the focus is not on getting these people to click or buy. Users on Pinterest exhibit very different user behavior throughout the day. While in the morning they primarily scroll through the previous day's pins, in the evening they are usually much more active, saving pins or clicking on them. Pinterest will therefore most likely display brand awareness ads at times when users are not as actively engaging with the pins and will not specifically target people who have clicked a lot or even bought in the past. This makes the brand awareness objective very unattractive for you, because only viewed pins simply don't stay in people's minds for long.
Video views: The same problem exists with the video views goal as with the brand awareness goal. Pinterest will then display your video ads to a large number of people, but without attempting to generate real interest, clicks, or sales.
Brand Preference (Traffic): Slightly better than Brand Awareness is the Brand Preference or Traffic objective. The goal here is to generate clicks. This ensures that Pinterest displays ads at better times of day, when users are more active. It also targets people with high click-through rates. But clicks alone won't do you much good. Many people click on Pins relatively randomly but then don't engage with the content or product in depth. Especially as an e-commerce brand, we don't just want website clicks. We want sales. For this reason, the only truly recommended objective for D2C brands is the Conversion objective.
Step 1 – You need a Pinterest Business Account : Like Facebook, you first need a Pinterest Business Account to advertise on the platform as a brand. You have the option of setting up a new, independent business account, converting a personal account into a business account, or linking a business account to a personal account so you can switch between the two. Here are instructions for all three options.
Step 2 – You need to install the Pinterest tag on your website: Once step 1 is complete, it's time to set up conversion tracking. This is essential for Pinterest advertising with a conversion goal. The principle is similar to the ukraine phone number data Facebook pixel. The Pinterest tag is a code snippet that you integrate into your website. This guide will explain exactly how to do it. Once the tag is installed, we recommend using the Pinterest Tag Helper , a Chrome extension that you can use to check whether the tag is actually tracking the desired events.
Once you've met the two basic requirements, you can now create a campaign. We'll show you how, step by step.
Create campaign
Under the "Ads" menu item, you'll find the "Create Ads" option. This opens the Ads Manager with the campaign setup screen.
Pinterest Ads - Create a campaign
First, you need to choose a campaign objective. Just like on Facebook, you have several options to choose from:
Brand Awareness: This objective is designed to increase your brand awareness. It allows you to reach a large number of people. However, the focus is not on getting these people to click or buy. Users on Pinterest exhibit very different user behavior throughout the day. While in the morning they primarily scroll through the previous day's pins, in the evening they are usually much more active, saving pins or clicking on them. Pinterest will therefore most likely display brand awareness ads at times when users are not as actively engaging with the pins and will not specifically target people who have clicked a lot or even bought in the past. This makes the brand awareness objective very unattractive for you, because only viewed pins simply don't stay in people's minds for long.
Video views: The same problem exists with the video views goal as with the brand awareness goal. Pinterest will then display your video ads to a large number of people, but without attempting to generate real interest, clicks, or sales.
Brand Preference (Traffic): Slightly better than Brand Awareness is the Brand Preference or Traffic objective. The goal here is to generate clicks. This ensures that Pinterest displays ads at better times of day, when users are more active. It also targets people with high click-through rates. But clicks alone won't do you much good. Many people click on Pins relatively randomly but then don't engage with the content or product in depth. Especially as an e-commerce brand, we don't just want website clicks. We want sales. For this reason, the only truly recommended objective for D2C brands is the Conversion objective.