AI and PPC: The Robots Are Coming
Posted: Sun Apr 20, 2025 8:24 am
Extensions attach extra info to your ad, like address, phone number or additional links. They make your ad bigger, more informative and usually more clickable.
• Call Extensions: Let people dial you directly from the art director email list search page. Perfect if phone inquiries drive your sales pipeline.
• Location Extensions: Great if you want foot traffic or if you need to highlight “local presence.”
• Sitelink Extensions: Offer quick links to popular sections like “Our Services,” “Customer Reviews,” or “Pricing.”
Ad Copy Tips:
For local ads, mention the area. “Pizzeria in Downtown Chicago” or “Tax Consultant near Beverly Hills.” People want to see that you’re literally around the corner.
Section 4: Budget Management: The Art of Not Going Broke
Let’s talk money. You can toss thousands of dollars at Google Ads, but if you’re not methodical, you might as well light that cash on fire. Some businesses allocate a certain percentage of projected revenue — maybe 10% — to their marketing. Others pick a monthly figure and see how far it goes. Whichever strategy you choose, start small to gather data and refine your approach.
• Call Extensions: Let people dial you directly from the art director email list search page. Perfect if phone inquiries drive your sales pipeline.
• Location Extensions: Great if you want foot traffic or if you need to highlight “local presence.”
• Sitelink Extensions: Offer quick links to popular sections like “Our Services,” “Customer Reviews,” or “Pricing.”
Ad Copy Tips:
For local ads, mention the area. “Pizzeria in Downtown Chicago” or “Tax Consultant near Beverly Hills.” People want to see that you’re literally around the corner.
Section 4: Budget Management: The Art of Not Going Broke
Let’s talk money. You can toss thousands of dollars at Google Ads, but if you’re not methodical, you might as well light that cash on fire. Some businesses allocate a certain percentage of projected revenue — maybe 10% — to their marketing. Others pick a monthly figure and see how far it goes. Whichever strategy you choose, start small to gather data and refine your approach.