Mistake 1 – Over-Control

[bitheerani42135]

Those who control too much end up losing flexibility, the vision of the whole and, most importantly… time!

It is important to monitor traffic and conversions to understand the customer journey. But it is no use having a detailed view of the process and forgetting the items that really matter. A common mistake made by those who work in the digital market, especially those who are just starting out, is wanting to control everything at once.

I spoke the other day with someone who only greece mobile database 1 product, but wants to know how many people clicked on the ads, how many went past advertorial 1, how many went to advertorial 2, how many read advertorial 3, how many reached the sales page, how many clicked on the purchase button.

To do this, he relies on cloaker tools, back redirects, ad combiners, and multiple landing pages. The result: he created a range of complexity in a process that should be simple!

In practice, he gets caught up in too many details, lives drowning in information and is unaware of what really matters: how many confirmed sales the campaign generated.

Creating control points is essential and something you should do in your business. However, it should be implemented gradually, as a certain level of control is fully absorbed into your process. Remember:

Less is more.

Otherwise, you will tend to be overwhelmed with information. This information can end up getting mixed up and distorting the metrics you use when deciding whether or not to scale your campaigns. And you know: scaling the wrong campaigns can be very costly for your business.