What is a CRM and what does it do?
CRM solutions essentially record interactions between an organization and its prospects or existing customers to streamline sales and retention efforts. Specifically, these solutions ensure that company contact data can be easily located, sorted, and modified according to business needs and goals throughout the customer lifecycle.
CRM and Marketing, How Much Do Sales Increase?
According to some analyses by research firms (including Forrester, IDC and Gartner), the use of CRM software can increase sales, on average, by more than 40%. However, international analysts warn, very few salespeople belgium telegram mobile Phone Number listuse these tools to increase sales and improve business performance. This is why, statistics reveal, 49% of CRM projects fail.
All CRM software business numbers
The numbers don't lie, according to 2017 statistics, CRM software could be the key to accelerating the sales pipeline . Here are the reasons:
For every dollar invested in CRM implementation, the return on investment is $8.71 (Nucleus Research)
using CRM, especially mobile-enabled features, increases sales process efficiency by 74% (Forrester);
Mobile CRM increases sales productivity by more than 20% (Nucleus Research).
improved sales productivity from mobile crm
CRM Software: How to Improve Sales Processes
The most advanced CRM software integrates ad hoc features for managing sales processes , in particular to automate certain tasks and accelerate sales pipelines. To improve these processes, solutions are needed in particular:
1) opportunity & Pipeline Management : pipeline management, from lead to order and tracking of all phases of the sales cycle, from opportunity management to monitoring the probability of closing deals;
