The importance of Branding and performance working together

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The concept of Branding goes far beyond creating a visual identity for a company. Branding is responsible for managing a brand's strategies, considering its values ​​and purposes, strengthening contact with customers and, ultimately, transforming that brand into a reference of success, quality and trust.

Contrary to what many people think, you don't latvia mobile database to have a large company to invest in brand management. On the other hand, it is possible to say that, if your idea is to grow in the midst of “wild capitalism”, investing in branding is essential.

Let's take an example: Coca-Cola. Among a multitude of soft drinks, for ten consecutive years, Coca-Cola has been the most chosen brand by consumers around the world, according to Kantar's annual Brand Footprint report. During 2021, the brand was purchased by consumers 6.6 billion times worldwide, which represents a 3% increase compared to 2020, based on FMCG (mass consumer goods) sales. Coca-Cola also ranked first in the ranking of best-selling brands in the Brazilian market in 2021.

And, in addition to excellent brand management – ​​which goes without saying – Coca-Cola stands out for another reason: it invests in its employees. To give you an idea, it appears in 34th place in the Love Mondays ranking, which elected the 50 most loved companies in Brazil, based on the evaluation of its employees.