Coachella to the growing number of Internet

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From the crowded domestic and international music festivals such as Tomorrowland and communities such as Spotify and NetEase Cloud Music, music is not only an important medium for contemporary young people to express their individuality and participate in social activities, but also the key to their pursuit of quality life. Therefore, incorporating music elements into brand marketing has become a popular way for Generation Z consumers. It can not only enrich the form and connotation of brand marketing, but also trigger emotional resonance between brands and young users, thereby increasing exposure and sales conversion.

AR augmented reality technology can project virtual digital content such as images, videos, and chile phone number lead sounds into the real environment, allowing users to perform various interactions without being restricted by physical time and space. It is the best choice for brands to conduct cross-border music marketing during the epidemic.


Recently, Maybelline New York launched the Double Eleven Carnival on Tmall, launching a new "Rhythm City" metaverse makeup experience, aiming to gain a differentiated competitive advantage by improving user experience.