Social networks receive millions of pieces of content every day, both produced by users and brands. Given this saturation of information, human italy mobile database span is increasingly reduced, registering a maximum of 8 seconds of concentration in 2015, according to research by Microsoft .
Therefore, brands' professional accounts on social media compete not only with companies in the same segment, but also with personal accounts, which can draw users' attention. All of this requires the development of relevant content , so that attention is captured and the investment in production is truly worthwhile.
From the analysis displayed by the social media wall, it is possible to have a more informed idea of what your target audience considers relevant and based on this, insights emerge about digital campaigns and other actions that are attractive to your target audience, in a way that without the help of the tool, this process would be more difficult and with more chances of error.
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