5 Enterprise SEO Tips That Will Make Your Life Easier
Posted: Mon Dec 09, 2024 7:18 am
In fact, the real question should be “What is an Enterprise website?” because deciding whether a site is in the Enterprise category can be more challenging than most other stages. My logic here is that if you are doing SEO work for a multi-page website that belongs to a brand with a high search volume, authority score and awareness, congratulations, you are doing SEO for an Enterprise website. We can actually call this “corporate websites”, but I believe it does not fully convey the meaning. Therefore, I will refer to it as Enterprise in the rest of the article.
It is obvious that each website has its own needs and goals, but when we put these aside, we can see that there are some common needs and goals.
I have tried to explain some of these needs below to make your job easier. By the way, the suggestions I have given below are given assuming that the basic SEO requirements of the website are met, if you need information about basic SEO needs, please start here first.
1- Use your authority advantage
Working for a brand with high search volume and job seekers database awareness usually has its own advantages. One of these is of course the authority score, because it increases your chances of ranking for highly competitive words. While your competitors produce pages of content and still fail to get results, your Enterprise website can manage to rank even with just the opening of the page. I find it very important to proceed with the right keyword strategy here.
You can use this advantage by focusing on the words between 11-20 that can quickly reach the first page. These words are the easiest words for you to move to the first page, because you are already very close to the first page, your e-brand is strong, and you have authority. What more could you want?
Focusing on these words in the first stage and moving them to the first page with the improvements you make will provide you with a very high traffic increase.
2- Catch Outreach opportunities
Another advantage that enterprise websites do not use is the brand's outreach channels. A high-volume, well-known brand is likely to prepare several press releases per week and send them to relevant channels.
Here, as an SEO consultant, your job is to request a link to the website in these press releases. Don't just think of this as press releases, social media posts, YouTube videos... whatever comes to mind. Any kind of PR work can be a great link building opportunity for you, take advantage of it!
3- Don't skip Local SEO
One of the topics that is often overlooked when doing SEO for big brands is Local SEO development. If the brand you serve has stores, this topic definitely creates a traffic opportunity worth evaluating. It is not just about traffic, when users search for a store near you, the result that responds to them should definitely be your brand. The increasing voice search trend has taken Local SEO to a whole new level. 83 out of every 100 voice searches are for a store near you. When people search for a store near them via their smart assistants (Siri, Alexa, Google Assistant), Local SEO results appear. Therefore, this topic is both a user experience and reputation issue for Enterprise level brands.
4- Don't forget Featured Snippets
Another effect of voice search is that featured snippets have gained importance. The reason for this is that when you perform a search, if the result comes in the form of a featured snippet, smart assistants can read it. If the field your brand operates in and the nature of your website allows this; optimizing your pages with featured snippet potential accordingly can provide you with an additional source of traffic.
Sometimes, a simple listing structure added to the pages, such as a table of contents, can help you gain visibility as a featured snippet. If you want to get detailed information on this subject, here is what you need to know.
It is obvious that each website has its own needs and goals, but when we put these aside, we can see that there are some common needs and goals.
I have tried to explain some of these needs below to make your job easier. By the way, the suggestions I have given below are given assuming that the basic SEO requirements of the website are met, if you need information about basic SEO needs, please start here first.
1- Use your authority advantage
Working for a brand with high search volume and job seekers database awareness usually has its own advantages. One of these is of course the authority score, because it increases your chances of ranking for highly competitive words. While your competitors produce pages of content and still fail to get results, your Enterprise website can manage to rank even with just the opening of the page. I find it very important to proceed with the right keyword strategy here.
You can use this advantage by focusing on the words between 11-20 that can quickly reach the first page. These words are the easiest words for you to move to the first page, because you are already very close to the first page, your e-brand is strong, and you have authority. What more could you want?
Focusing on these words in the first stage and moving them to the first page with the improvements you make will provide you with a very high traffic increase.
2- Catch Outreach opportunities
Another advantage that enterprise websites do not use is the brand's outreach channels. A high-volume, well-known brand is likely to prepare several press releases per week and send them to relevant channels.
Here, as an SEO consultant, your job is to request a link to the website in these press releases. Don't just think of this as press releases, social media posts, YouTube videos... whatever comes to mind. Any kind of PR work can be a great link building opportunity for you, take advantage of it!
3- Don't skip Local SEO
One of the topics that is often overlooked when doing SEO for big brands is Local SEO development. If the brand you serve has stores, this topic definitely creates a traffic opportunity worth evaluating. It is not just about traffic, when users search for a store near you, the result that responds to them should definitely be your brand. The increasing voice search trend has taken Local SEO to a whole new level. 83 out of every 100 voice searches are for a store near you. When people search for a store near them via their smart assistants (Siri, Alexa, Google Assistant), Local SEO results appear. Therefore, this topic is both a user experience and reputation issue for Enterprise level brands.
4- Don't forget Featured Snippets
Another effect of voice search is that featured snippets have gained importance. The reason for this is that when you perform a search, if the result comes in the form of a featured snippet, smart assistants can read it. If the field your brand operates in and the nature of your website allows this; optimizing your pages with featured snippet potential accordingly can provide you with an additional source of traffic.
Sometimes, a simple listing structure added to the pages, such as a table of contents, can help you gain visibility as a featured snippet. If you want to get detailed information on this subject, here is what you need to know.