AR and VR solution market is expected
Posted: Tue Apr 22, 2025 5:09 am
1. How AR drives changes in the automotive retail industry
As we all know, cars are a low-frequency, high-priced, experience- and service-oriented consumer product. In the past, consumers had to visit car showrooms in person and obtain reliable product information through product brochures or sales staff’s explanations to complete their purchases. But now, with the help of AR augmented reality technology, consumers can have a car shopping experience comparable to offline without leaving home and establish an emotional connection with the brand.
According to Statista data, the global automotive to reach approximately US$673 denmark phone number lead billion by 2025. From car selection and purchase to after-sales service, online digital scenarios can run through the entire process of automobile consumption, which is crucial for both automobile merchants and consumers.Let’s first take a look at what surprises the integration of AR technology will bring to the automotive retail industry:
1. Revolutionize automotive product display
After the impact of the COVID-19 pandemic, viewing and selecting cars from a distance has become the first choice for consumers. Traditional pictures and videos are not enough to give customers a comprehensive and real understanding of car product information. The use of AR technology can minimize the gap between "buyer's show" and "seller's show" and increase consumer confidence in purchasing.
As we all know, cars are a low-frequency, high-priced, experience- and service-oriented consumer product. In the past, consumers had to visit car showrooms in person and obtain reliable product information through product brochures or sales staff’s explanations to complete their purchases. But now, with the help of AR augmented reality technology, consumers can have a car shopping experience comparable to offline without leaving home and establish an emotional connection with the brand.
According to Statista data, the global automotive to reach approximately US$673 denmark phone number lead billion by 2025. From car selection and purchase to after-sales service, online digital scenarios can run through the entire process of automobile consumption, which is crucial for both automobile merchants and consumers.Let’s first take a look at what surprises the integration of AR technology will bring to the automotive retail industry:
1. Revolutionize automotive product display
After the impact of the COVID-19 pandemic, viewing and selecting cars from a distance has become the first choice for consumers. Traditional pictures and videos are not enough to give customers a comprehensive and real understanding of car product information. The use of AR technology can minimize the gap between "buyer's show" and "seller's show" and increase consumer confidence in purchasing.