The right pricing structure
Posted: Tue Apr 22, 2025 5:25 am
Finding the right pricing structure for your products is crucial. It must cover your costs and allow you to make a profit, while offering fair prices that encourage customers to buy.
There are many things to consider. For this reason, my team has created a detailed guide on the Easy Digital Downloads blog that will help you structure your digital product pricing for success .
Optimizing your pricing structure can take some experimentation. Sometimes, you may find that lowering your price increases your AOV because it makes it easier for your customers to buy more products.
But you can't know what's working if you don't measure it. Tracking your store's AOV is a great sweden telemarketing data way to find out what's working and what's not.
3. Offer product bundles
When considering your store’s pricing structure, don’t limit yourself to individual products. Combining different products can help customers perceive added value.
In my last expert column , I said that product bundling makes it easier for customers to make a purchase decision. Better yet, it can encourage them to buy more by increasing your average order value.
For example, one of our clients, SmashBalloon, successfully uses bundling to encourage their customers to try products in a bundle at a deeply discounted price.
bundle aov
Bundles offer your customers a discount for wholesale sales that typically cost 60-80% of the total value of the products. The right combinations of products meet the user's tastes, needs and budget.
There are many things to consider. For this reason, my team has created a detailed guide on the Easy Digital Downloads blog that will help you structure your digital product pricing for success .
Optimizing your pricing structure can take some experimentation. Sometimes, you may find that lowering your price increases your AOV because it makes it easier for your customers to buy more products.
But you can't know what's working if you don't measure it. Tracking your store's AOV is a great sweden telemarketing data way to find out what's working and what's not.
3. Offer product bundles
When considering your store’s pricing structure, don’t limit yourself to individual products. Combining different products can help customers perceive added value.
In my last expert column , I said that product bundling makes it easier for customers to make a purchase decision. Better yet, it can encourage them to buy more by increasing your average order value.
For example, one of our clients, SmashBalloon, successfully uses bundling to encourage their customers to try products in a bundle at a deeply discounted price.
bundle aov
Bundles offer your customers a discount for wholesale sales that typically cost 60-80% of the total value of the products. The right combinations of products meet the user's tastes, needs and budget.