B2C Data

Today, the time has come for enterprises to build private domain traffic. Tencent's research shows that the penetration rate of private domain touchpoints such as WeChat ecosystem and self-operated APP in China has reached 96%, and 79% of consumers have made purchases in the private domain in the past year. On the other hand, the sudden outbreak of the epidemic last year accelerated the trend of online and offline integration, and the value of private domain traffic was further magnified. We have seen that many visionary brands have achieved impressive growth performance by developing private domain traffic, so 2020 is called the first year of private domain traffic.

However, many companies do not have a deep enough understanding hong kong phone number lead of private domains, or do not pay as much attention to public domain traffic, which often allows more agile competitors to get ahead. In order to help more companies develop private domain traffic, (TMI) and.

Boston Consulting Group (BCG) conducted a comprehensive study on the topic of private domains, conducted a detailed analysis of successful cases, and summarized and precipitated four key operating models for building private domain traffic. We hope that through this study, we can summarize insights and guidance that are beneficial to companies, helping them better develop private domains and achieve more efficient growth.