Digital Marketing: What is the Benefit of Email Marketing?
Posted: Tue Apr 22, 2025 9:16 am
Email marketing is a marketing strategy that involves a company sending automated emails to a list of contacts, usually potential customers. This marketing tool allows companies to inform and engage people interested in their products or services. When it comes to digital marketing , email marketing is one of the most widely used tools in business. Find out why here.
Emailing helps increase your visibility
Using an email marketing strategy allows a italy mobile database to increase its visibility among its customers and target audiences. Specifically, this email marketing technique is particularly effective for spreading the company's name and promoting its products and services. Depending on the target audience to be reached through its email marketing strategy, the company must ensure that it sends the right emails and that the messages sent are of high quality. This way, the company is sure to generate interest among customers and prospects.
Implementing an email marketing strategy requires using an email sending service like Mailjet. However, since this service is not perfect, it is not uncommon to see some companies using a Mailjet alternative to send emails to their customers and prospects. Regardless of the solution used, the company that wants to implement an email marketing strategy must ensure that it sends the right emails to the target audience . If these are potential customers, it is necessary to send conversion emails. If, on the other hand, these are customers to be retained, it is necessary to send loyalty emails.
The different types of emailing: conversion email and loyalty email
Email marketing is actually a marketing tool that comes in two forms: conversion email and loyalty email.
Conversion enamel
A conversion email is a type of email sent to people who aren't already customers of a business. With this type of email, you can introduce your business to new people. Conversion emails are highly incentivized and are used to present a promotional offer or launch a new product or service.
The loyalty email
As for the loyalty email , it is an email that is sent to people who are already part of a company's customer base. Loyalty emails aim to revive customer interest in the company's products or services. Loyalty emails have many templates, the most common of which are the newsletter (information letter) and the promotional email.
Emailing helps increase your visibility
Using an email marketing strategy allows a italy mobile database to increase its visibility among its customers and target audiences. Specifically, this email marketing technique is particularly effective for spreading the company's name and promoting its products and services. Depending on the target audience to be reached through its email marketing strategy, the company must ensure that it sends the right emails and that the messages sent are of high quality. This way, the company is sure to generate interest among customers and prospects.
Implementing an email marketing strategy requires using an email sending service like Mailjet. However, since this service is not perfect, it is not uncommon to see some companies using a Mailjet alternative to send emails to their customers and prospects. Regardless of the solution used, the company that wants to implement an email marketing strategy must ensure that it sends the right emails to the target audience . If these are potential customers, it is necessary to send conversion emails. If, on the other hand, these are customers to be retained, it is necessary to send loyalty emails.
The different types of emailing: conversion email and loyalty email
Email marketing is actually a marketing tool that comes in two forms: conversion email and loyalty email.
Conversion enamel
A conversion email is a type of email sent to people who aren't already customers of a business. With this type of email, you can introduce your business to new people. Conversion emails are highly incentivized and are used to present a promotional offer or launch a new product or service.
The loyalty email
As for the loyalty email , it is an email that is sent to people who are already part of a company's customer base. Loyalty emails aim to revive customer interest in the company's products or services. Loyalty emails have many templates, the most common of which are the newsletter (information letter) and the promotional email.