Engage your audience to finish watching your

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4. Retention rate

Research shows that Facebook users think long videos that tell meaningful stories iceland phone number lead are more worth watching. To this end, Facebook will prioritize content that is the right length for the narrative and can entice viewers to continue watching.

Post videos longer than 3 minutes.
Facebook prioritizes videos that are three minutes or longer because research shows that’s the time needed to tell a story that viewers will enjoy.

Research shows that Facebook users find long videos with storylines worth watching. Facebook will prioritize long videos (3 minutes or longer) that keep viewers watching. Therefore, be sure to design the beginning, foreshadowing, suspense, rhythm, and climax of your video story to keep viewers’ attention until the end.