For example, if you sell real estate, you may face similar challenges as the luxury sector. Simply uploading product images will not be enough. You will need to provide detailed information and perhaps 360-degree views to help customers visualize the home.
4. Of all website traffic sources, search has the lowest cart abandonment rate (76%), while social media has the highest rate (91%).
Search has the lowest cart abandonment rate at 76%, while social media has the highest at 91%.
Search traffic usually arrives with the specific intent of finding and purchasing something. When shoppers use search engines, they often know what they want, which leads to more deliberate purchasing behavior and a lower likelihood of cart abandonment.
On the other hand, media exposes users to ads, brands, and content that algorithms think they will like. This can lead to more impulsive browsing and adding to cart actions, but less commitment to completing the purchase.
However, this does not mean that you should favor one traffic source over another. Instead, you should adapt your strategy to address the unique challenges of each platform.
If you want to sell on social platforms, check out our beginner's guide to social commerce for website owners .
Even though search traffic abandonment is lower, there is still room for improvement. Optimizing your site vietnam telemarketing data for search can help you attract more high-intensity traffic.
If you use WooCommerce to run your online store, our WooCommerce SEO guide offers valuable tips to ensure your products are easily found by potential customers using search engines.
Other general statistics on store abandonment
E-commerce stores lose $260 billion in recoverable sales revenue each year due to cart abandonment
In total, e-commerce stores lose approximately $18 billion in revenue each year due to cart abandonment.
The average cart abandonment rate varies by region. Asia-Pacific has the highest rate at 80.52%, followed by Europe at 79.28%, and the Americas at 71.8%.
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