Optimize existing LinkedIn ad campaigns.

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Understand, segment, and create better audiences.
Identify top-performing audience segments to focus on.

Using LinkedIn Website Demographics to identify ideal audiences
Although we all feel like we know our target audience pretty well, it’s important to kuwait phone number lead know how the platforms see them. We might think someone has a certain level of seniority or a certain job function, but LinkedIn could view it a different way. For this reason, it’s important to review how your audience stacks up in LinkedIn’s eyes so you can build prospecting campaigns accordingly.

To find this data, go to the LinkedIn Campaign Manager, and in the dark blue upper portion of the top navigation, you’ll find a link for the Website Demographics section of the interface.

website demographics tab in linkedin dashboard
Here you’ll see the user information from your website, but broken down by LinkedIn targeting options. So let’s go through this feature to outline all we can do with it.

View website visitors by job function
LinkedIn Website Demographics shows you the percent of page views on your website broken down by Job Function. Are sales team members most interested in your ads? Or perhaps you attract more business development folks. Knowing the job functions of your audiences, you can cater your ad copy and messaging for better results.