Community manager: who they are and what their functions are

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To be a community manager, it's essential to have a thorough understanding of not only social media, but also marketing and communications. Therefore, it's not surprising that most of these professionals have a degree in journalism, communications, or advertising.

what is a community manager

Functions of a community manager
A community manager is a professional responsible for building and managing a brand or company's online community. Their main objective is to energize that community by maintaining a relationship with its members that contributes to differentiating and strengthening the brand image.

To successfully perform this task, it's not enough to know how social media works; there are other equally important requirements for being a community manager:

Content creation: Determines france phone number data the best content to publish, on which network, and at what time. Responsible for regularly publishing both new and old content that remains relevant.
Define publication times: Manage and develop publication schedules in advance, during peak audience times for the targeted population segment.
Post monitoring : Analyze the impact among users. To do this, use the tools offered by social media: Facebook likes, comments, and shares. Identify business opportunities and competitive threats. Also, select the most relevant content for customers, whether from your own company or from competitors.
Internet Public Relations: Develops the necessary actions to satisfy your target audience and other actions aimed at customer acquisition. These relationships should be two-way, thus humanizing the company and personalizing the relationship with the customer.
Responding to a crisis: When a company's online image crisis occurs, due to a defective product or an inappropriate comment, the community manager must resolve the problem. To do so, they will need to balance the company's response with customer sensitivity and restore trust.
how to be a community manager

What does it take to be a community manager?
Communication skills: Community managers must know how to listen to the community they manage to identify their needs and interests. This way, they can provide interesting and valuable content that resonates with their target audience. They must also be empathetic, capable of solving community members' problems and complaints without losing patience, using them as opportunities to improve the brand image.
Creativity: In an increasingly competitive and saturated environment, where most brands and companies already have a presence on social media, a community manager must be able to create original and engaging content that serves to differentiate the brand and connect with the public.
Professional measurement skills: A community manager isn't just a professional who connects with brand or company followers on social media; he or she must also follow a marketing strategy focused on generating results. This means they must be able to measure the impact of their strategies in order to adjust them on the fly and optimize results.