How to develop an effective tourism marketing strategy?

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Tourism marketing refers to the set of marketing strategies that aim to promote products or destinations related to the tourism sector .

A tourism marketing strategy therefore aims to strengthen the attractiveness of the products or destinations marketed to travelers.

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The specificities of tourism marketing
Tourism has certain specificities which inevitably influence marketing strategy:

Seasonality: Interest iceland phone number data in tourism products varies seasonally. These significant fluctuations should be considered when developing an effective tourism marketing strategy.

Intangibility: Tourism products are intangible, meaning that customers cannot experience them before making a purchasing decision (at least if they are new customers). Therefore, the strategy of tourism stakeholders must be based on their online reputation and solid content marketing .

Influence of recommendations: More than any other product or service, tourism products are dependent on customer reviews (especially in the digital world). These reviews play a key role in decision-making. Tourism stakeholders must therefore take this into account to effectively leverage these testimonials in their communication strategy.

Intensity of competition: Tourism marketing must take into account intense competition. Many businesses (and destinations) are vying for the attention of international travelers. Tourism stakeholders must therefore develop strategies to stand out.