B2B: How to generate leads with LinkedIn?

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The platform boasts 575 million professionals, including 2.8 million decision-makers and 260,000 senior executives (source: LinkedIn Marketing Solutions) . Even if we take this into account on the scale of France or a region like Réunion, this represents a LOT of interesting contacts for your B2B business.

It also responds iceland phone number data to the increasing complexity of the purchasing process . The decision-making process is longer and more autonomous, influenced by

With LinkedIn, you can:

Develop your professional relationships and add prospects to your LinkedIn network: useful for initiating contact and encouraging exchanges;

Create high-value content to engage with your audience and demonstrate your expertise and know-how to your potential clients;

Use the platform's prospecting tools (such as LinkedIn Sales Navigator) to find quality leads based on specific criteria that you have previously specified.