E-commerce: How to make your end-of-year sales a success?
Posted: Wed Apr 30, 2025 3:43 am
Mobile is at the heart of the purchasing process. From initial research to placing an order, more and more consumers are choosing their smartphone over a desktop computer. A quality mobile experience is therefore essential for successful holiday sales.
Therefore, you must ensure that the mobile version of your e-commerce site functions optimally. Content adjustment, text size, placement of call-to-action buttons, image or video display, loading speed... Your online store must have an effective " responsive design" that meets the expectations of Internet users.
If you're having trouble adapting your e-commerce site, seek expert help !
2. Add a “Gift Ideas” category to your online store
To boost your year-end sales, you can focus on the "gift ideas" category. If it's not already part of your e-commerce site's tree structure, now's the perfect time to add one.
You can add all guatemala phone number data the most popular products your business sells. This makes it easier for users to find what they're looking for, especially when they're stuck for something new. This also improves the user experience (UX).
Christmas shop to highlight end-of-year sales
The e-commerce site Blissim offers a "Christmas shop" to recommend gift ideas to its visitors, grouped into clear and relevant categories.
If your product or service category allows it, why not also offer gift cards ? These are popular gifts at Christmas, when you want to please someone but don't know what to give.
If you have a Shopify online store, this is an option you can easily configure from your back office. You can also request a Shopify expert to do it for you.
2
Gift cards are a popular Christmas offer: consider offering them on your online store as the holiday season approaches!
3. Favor a multi-channel approach to increase conversions
The holiday season is a great opportunity to boost your online store's promotion ! Customers are more eager than ever to make purchases. If you're not trying to get people talking about you, you're bound to lose sales.
To increase conversions, we recommend taking a multi-channel approach. In other words, position yourself across as many channels as possible to ensure you reach your audience.
Therefore, you must ensure that the mobile version of your e-commerce site functions optimally. Content adjustment, text size, placement of call-to-action buttons, image or video display, loading speed... Your online store must have an effective " responsive design" that meets the expectations of Internet users.
If you're having trouble adapting your e-commerce site, seek expert help !
2. Add a “Gift Ideas” category to your online store
To boost your year-end sales, you can focus on the "gift ideas" category. If it's not already part of your e-commerce site's tree structure, now's the perfect time to add one.
You can add all guatemala phone number data the most popular products your business sells. This makes it easier for users to find what they're looking for, especially when they're stuck for something new. This also improves the user experience (UX).
Christmas shop to highlight end-of-year sales
The e-commerce site Blissim offers a "Christmas shop" to recommend gift ideas to its visitors, grouped into clear and relevant categories.
If your product or service category allows it, why not also offer gift cards ? These are popular gifts at Christmas, when you want to please someone but don't know what to give.
If you have a Shopify online store, this is an option you can easily configure from your back office. You can also request a Shopify expert to do it for you.
2
Gift cards are a popular Christmas offer: consider offering them on your online store as the holiday season approaches!
3. Favor a multi-channel approach to increase conversions
The holiday season is a great opportunity to boost your online store's promotion ! Customers are more eager than ever to make purchases. If you're not trying to get people talking about you, you're bound to lose sales.
To increase conversions, we recommend taking a multi-channel approach. In other words, position yourself across as many channels as possible to ensure you reach your audience.