Acquisition strategy: how to find new customers?

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An acquisition strategy encompasses marketing techniques and levers designed to attract prospects and then encourage them to purchase . It's a real priority: finding new customers is essential to the growth of your business. This has an impact on your brand awareness as much as your revenue: the more consumers your brand attracts, the more interest it generates among other potential buyers. It's therefore a virtuous circle that the implementation of an effective acquisition strategy helps cultivate.

Customer acquisition honduras phone number data is based on a series of steps, which can be imagined in the form of a funnel. This represents the six phases your customers go through , from their first contact with your company to their final purchase.

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How to calculate customer acquisition cost?
To validate the performance of your acquisition strategy, you can consider customer acquisition cost (CAC). This allows you to determine whether the marketing campaigns deployed to find new customers are profitable.

To calculate customer acquisition costs, you add up your marketing expenses and divide them by the number of customers acquired . It's best to perform this calculation for each of your communication channels over a given period (one month, one quarter, one semester, etc.). This way, you can determine which ones are the most effective and optimize your acquisition strategy accordingly.

If you have a Shopify online store , or if you use Google Analytics, customer acquisition cost appears in your dashboards.