Collecting WhatsApp Numbers at In-Person Events

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prisilaBP
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Joined: Tue Dec 10, 2024 10:42 am

Collecting WhatsApp Numbers at In-Person Events

Post by prisilaBP »

Collecting WhatsApp numbers at in-person events can be a highly effective way to build a direct, engaged audience. However, it requires a careful approach centered on explicit consent and clear value proposition due to privacy concerns and WhatsApp's terms of service.

Here’s a guide on how to do it effectively and ethically:

1. Preparation Before the Event:

Define Your Goal: Why do you need these numbers? (e.g., exclusive event recap, future announcements, community building, early access to content). Be specific.
Create a Strong Value Proposition: What will attendees get by sharing their number? Make it compelling and relevant to the event or your niche. Examples:
"Get the full presentation slides after the event."
"Be the first to know about our next exclusive event."
"Join our private community for continued discussion."
"Receive a special discount code just for attendees."
"Get a free resource/guide related to the event topic."
Prepare Your WhatsApp Setup:
Have your WhatsApp Business number ready and easily identifiable.
Consider setting up an automated welcome message (greeting message feature) to acknowledge receipt and confirm addition.
If using a service, ensure it's ready to add contacts.
Design a Physical/Tangible Incentive (Optional but Recommended): Something small attendees can receive immediately in exchange for their number. This makes the exchange feel more concrete and less like just giving up data.
Examples: A branded pen, a small notepad, a discount code printed on a small card, entry into a prize draw (make the draw conditional on providing the number and opting into WhatsApp).
Prepare a Clear Sign-Up Sheet/Card: If you're collecting numbers manually, have a sheet or cards ready. Include:
Your Name/Organization
Your WhatsApp Number
A Clear Statement of What They Get (the value prop)
A Clear Opt-In Checkbox/Statement: "I agree to receive list of israel whatsapp phone numbers WhatsApp messages for [stated reason]. I understand I can opt-out anytime." (Compliance is key!)
Space for Name (Optional but helpful) and Contact Number.
2. Collection During the Event:

Create a Designated Booth/Area: If possible, have a specific spot where people know they can sign up. Label it clearly (e.g., "Join Our WhatsApp Community!").
Use Engaging Staff/Volunteers: Train your team on the value proposition and the importance of consent. They should be approachable and explain clearly what the attendee gets.
Make it a Voluntary Exchange:
Don't Force It: Never make providing a WhatsApp number a condition for something essential (like entry or a major giveaway). It should be an optional add-on.
Clear Ask: "Would you like to get [mention value prop] directly on WhatsApp after the event? If so, I can add your number."
Explain the Benefit: Clearly reiterate what they gain.
Offer Multiple Methods:
Direct Entry: Have a tablet or phone where attendees can type their number in themselves (most privacy-conscious).
Sign-Up Sheet: Use the prepared sheets/cards. Ensure someone checks the consent box with the attendee's explicit agreement.
QR Code: Display a QR code linked to your WhatsApp number. Instruct attendees to scan it and send a message confirming their interest (e.g., "YES" or "ATTENDEE"). This is a good two-step verification method.
Be Transparent: Clearly state your WhatsApp number and who they are talking to/adding.
Handle Numbers Securely: If collecting on a device or paper, ensure the data is handled securely and only accessible to authorized personnel.
3. Post-Event Follow-Up (Crucial Step):

Process Collected Numbers Promptly: Transfer numbers from sheets/cards to your WhatsApp contact list or management tool.
Send a Welcome/Confirmation Message: This is NON-NEGOTIABLE for compliance and good practice.
Timing: Do this within a reasonable timeframe after the event (e.g., within 24-48 hours).
Content:
Thank them by name (if possible).
Confirm you received their contact info at the event.
Remind them of the value proposition (e.g., "Here's the link to the slides..." or "Welcome to the community!").
Clearly state how often they can expect messages and the topics.
Mention Opt-Out: "You can stop receiving these messages at any time by replying 'STOP' or using the leave group feature."
Method: Use individual messages if feasible. If using a service, ensure it allows for this initial confirmation step before adding to a broadcast list or group.
Add to List/Group: Only add contacts to your broadcast list or group after the welcome message is sent and ideally confirmed (e.g., if they replied to the welcome message).
Segment if Possible: Consider creating different lists (e.g., "Event Attendees 2023").
Important Considerations & Compliance:

Explicit Opt-In is Law & Policy: You MUST get clear, affirmative consent. A passive collection (just writing down numbers) is NOT compliant. They must actively agree to receive messages.
Know WhatsApp's Policies: Review WhatsApp's Business Policy regarding messaging and data collection. Unsolicited messages are treated as spam.
Privacy Regulations: Be aware of regulations like GDPR (Europe), CCPA (California), etc., which require consent and data protection. Your sign-up process and privacy notice should reflect this.
Respect is Key: Treat the collected numbers with respect. Don't bombard people with messages. Deliver the value you promised.
By following these steps, you can ethically and effectively collect WhatsApp numbers at events, building a valuable direct line of communication with your audience.
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