Email marketing platforms are everywhere and some are free while others have advanced features. We are going to discuss Omnisend a little bit more and then explain why people switch. Then you will be able to learn about four different advanced platforms that might be better or more suitable for your needs.
What does Omnisend offer?
Omnisend is an advanced marketing tool that offers automation and integrations . It primarily helps sales-driven marketers who run eCommerce businesses.
The all-in-one platform is omnichannel, meaning it does much more than just sending emails. You can set up social media messages and many other things. Of course, it works with various eCommerce platforms, such as Magento, Shopify, WooCommerce, and others.
Founded in 2014, it is still a new zealand phone number library newcomer to the world of email marketing. However, it has been one of the leading contenders for this type of platform.
Why people switch from Omnisend
Although Omnisend offers almost everything you could want in an email marketing tool, some people don’t like it for various reasons. First on the list is that the Standard plan costs just $16 per month and offers a lot of options.
However, if you want omnichannel marketing and SMS, the price goes up to $99 per month. Then, if you want to migrate email (from one platform to this one), you need to go with Enterprise, which is custom-priced based on your specific needs.
Those with more than 500 contacts are going to pay even more initially. This can get quite expensive, although the goal is to attract established e-commerce businesses. However, that often means that these businesses sometimes need help, which is available but not as intuitive as it could be.
Now, let’s look at some of the other email marketing platforms that give Omnisend a run for its money.
4 omnisend alternatives
Sendlane
As a cloud-based email marketing option, Sendlane works well for a variety of industries. It primarily focuses on digital marketers because its key features can include performance tracking, email automation, analytics, email retargeting, and real-time reporting.
omnisend alternatives
All of the creators are internet entrepreneurs and were not satisfied with what was currently available. In a sense, they wanted a comprehensive platform to manage their digital marketing businesses. They realized that others were experiencing the same issues, and that's how Sendlane was born.
Characteristics
Sendlane Features
There are numerous features of Sendlane and many of them are required by eCommerce and digital marketing specialists.
A landing page builder is a standalone tool. While many other email marketing platforms include landing pages with the rest, this one is standalone, although it is included in every pricing plan. There are over 50 templates available and plenty of layouts to help you connect with your audience. Additionally, you can choose to add countdown timers, videos, and popups to your website.
With the drag and drop email editor, the process is simplified. There are no delays or weird layout issues. All your elements are accessible from the menu and you have control over everything.
Reporting and analytics are essential for any email marketing campaign. While they are basic here, you get the essentials, such as:
Clicks on links
rebounds
Open rates
Click-through rates
Most active subscribers
Unsubscribe
Pros:
Advanced Workflows (Automation)
Modern and intuitive design
Excellent learning tools (tutorials)
Fluid Editors (Landing Pages & Emails)
Contras:
Cost
Few integrations
There is no instant migration option
Prices
While there is no free plan, you can get a free trial to test out any of the packages. With the Growth plan, you get access to pre-built templates and automation funnels. You can also export and import contacts and have access to the template library.
There is also a real-time HTML generator, but you can still use the drag-and-drop option. It costs $99 per month.
Then, you have the Pro plan, which costs $150 per month and includes everything in the Growth Pack. You also get multi-user access and $10 in credits for SMS automation marketing needs. VIP onboarding and migration support, among others, are also included.
There is also the Starter plan, which costs $497 as a one-time payment. You get everything from the Growth plan for six full months and 24/7 Support. Plus, there are eight hours of training and several video lessons to help you understand the system.
For whom?
Sendlane is primarily an email marketing platform designed for digital marketers. Those who want a fully customized system will surely appreciate what they can do with this tool. It can also work for eCommerce businesses and content creators.
ActiveCampaign
ActiveCampaign is based in Chicago and has 90,000 customers. Its goal is to help you send fewer emails but achieve better results. Of course, it has plenty of integrations and features, plus support when you need it.
omnisend alternatives active campaign
ActiveCampaign aims to be a full-service tool that helps create a better customer experience. This spans all channels and goes beyond email, to your website, social media platforms, and more.
Characteristics
First and foremost, the most important feature of an email marketing tool is automation. With ActiveCampaign, you get auto-responders for various conditions, but you can also automate list and contact management. It also includes a CRM system, making it more suitable for larger businesses.
omnisend alternatives active campaign
The CRM is called “Deals” and allows you to add notes, send direct messages to particular contacts, and schedule appointments.
There is also a customer messaging feature, which helps you send targeted messages to website visitors. You can clearly see that this is an omnichannel marketing tool.
Pros:
Full reporting features
Free migrations
Powerful automation
Great deliverability results
Contras:
Overwhelming list of features
It may not be suitable for beginners.
No free plan and limited trial
Prices
The Lite plan costs $15 per month for 500 contacts. It has unlimited sending capabilities, email marketing, and the ability to send newsletters. Three people can use the platform, and marketing automation is included.
ActiveCampaign Pricing
With the Plus plan, you pay $70 per month for 500 contacts and get everything from the Lite version. You also get access to landing pages, integrations, lead/contact scoring, and a CRM for sales automation. Up to 25 people can use the same plan, and you can customize permissions for each user.
Then, we move up to the Professional plan, which costs $159 for 500 contacts. You get everything from Plus, along with predictive sending and content, conversion reporting, site messaging, split automation, and you can have up to 50 users. With that, you get access to one-on-one training sessions.
The final plan is Enterprise and costs $279 per month for 500 contacts. You get all the features of their Professional package, plus phone support, free design services, a custom domain, and custom reporting options. On top of that, there are unlimited users and more.
For whom?
Digital marketers and e-commerce businesses that require an integrated marketing and sales platform will surely like ActiveCampaign. It helps you take action quickly with features like social data and lead scoring. However, these are only available in the higher-tier plans, so expect to pay more to get access to what you need.
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When it comes to email marketing tools, Klaviyo has it all to help you create more powerful campaigns. Those who require a reliable option to connect with their audience on a deeper and more meaningful level will surely appreciate Klaviyo.
Klaviyo Welcome
It offers tons of features to help make your life easier, although at its core, it's a drag-and-drop email composer. This means you can do more with it than just send perfect emails.
Characteristics
Automation is the key here and Klaviyo offers tons of workflows. These can include personalized product recommendations, segmentation based on various factors, post-purchase follow-ups, abandoned cart flows, and much more.
You'll like that it has the basics of any email automation tool, like a drag-and-drop builder. It also offers content blocks so you don't have any formatting errors.
omnisend klaviyo alternatives
There are also plenty of templates available. This allows you to customize everything to make your emails shine.
It’s almost impossible to have an email automation tool without integrations. The main one here is Shopify, but there are others. Even the reports (of which there are many) integrate with your ecommerce tools. That way, you’ll be able to determine what’s working and how well.
Pros:
Drag and drop feature with tons of templates
Segmentation options based on many factors.
Integrate with Facebook Custom Audiences
Custom product recommendations
Contras:
Limited guidance and support
Complicated interface
High pricing structure
Prices
Klaviyo’s pricing structure is straightforward; you pay for the contacts you have and get access to all the available features. This includes personalization and segmentation, pre-built automation, A/B testing, ROI-based reporting, one-click integrations, and more.
Klaviyo Prices
For 500 contacts, expect to pay $20 per month. For 1,000 contacts, you're paying $300, while you can expect to pay $60 for 2,000 contacts.
You can also add SMS messages and pay $5 for 500 messages per month. However, it is possible to choose the SMS and email plan and pay for everything at once.
