Optimize for Mobile Devices
Posted: Tue May 20, 2025 10:27 am
Engagement Level: Create segments based on engagement levels (highly engaged, moderately engaged, inactive) to tailor your approach—sending re-engagement campaigns to less active users while nurturing highly engaged subscribers.
Custom Surveys: Use surveys to gather information about your subscribers’ needs and preferences, enabling you to create more targeted segments.
With many users accessing emails on mobile, optimization is key:
Responsive Design: Ensure your email templates are responsive, adapting to various screen sizes without losing functionality or appeal.
Concise Content: Keep your content concise and to brazil b2b leads the point, using bullet points and short paragraphs to enhance readability on smaller screens.
Clickable CTAs: Make sure your calls-to-action are easily clickable, with sufficient padding and space around them to accommodate mobile users.
Targeted Offers: Create targeted offers for users who have shown interest in certain products or services, encouraging them to return and complete their purchase.
Sequential Campaigns: Design sequential retargeting campaigns that gradually provide more information and incentives based on user interactions.
6. Use Behavioral Retargeting
Retargeting based on behavior can effectively re-engage subscribers:
Email Follow-Ups: Send follow-up emails to users who clicked on specific links but did not convert, reminding them of the value of your offerings.
Custom Surveys: Use surveys to gather information about your subscribers’ needs and preferences, enabling you to create more targeted segments.
With many users accessing emails on mobile, optimization is key:
Responsive Design: Ensure your email templates are responsive, adapting to various screen sizes without losing functionality or appeal.
Concise Content: Keep your content concise and to brazil b2b leads the point, using bullet points and short paragraphs to enhance readability on smaller screens.
Clickable CTAs: Make sure your calls-to-action are easily clickable, with sufficient padding and space around them to accommodate mobile users.
Targeted Offers: Create targeted offers for users who have shown interest in certain products or services, encouraging them to return and complete their purchase.
Sequential Campaigns: Design sequential retargeting campaigns that gradually provide more information and incentives based on user interactions.
6. Use Behavioral Retargeting
Retargeting based on behavior can effectively re-engage subscribers:
Email Follow-Ups: Send follow-up emails to users who clicked on specific links but did not convert, reminding them of the value of your offerings.