What Happened? Well, It Worked. Brands Valued Digital Media For Precisely namibia phone number library What They Paid For It. That, Of Course, Made It Hard For Digital Teams To Monetize Content.in , Nbc Universal Chairman Jeff Zucker Famously Said The Entertainment Industry Was “trading Analog Dollars For Digital Pennies.” A Year Later, He Upgraded The Statement To “digital Dimes” And Then “digital Quarters” (You Know, Inflation).
But The Sentiment Remained For Years – Digital Is Less Valuable And Should Be A Less Expensive Way To Consume Content.product Companies Did Essentially The Same Thing As Media Companies. Holistic Digital Content Strategies Didn’t Exist In The Early Days Of Websites, Blogs, And Social Media. Most Companies Simply Looked At Their Website Or Content Marketing Approach (To The Extent One Existed) As A Digital Stop On The Information Superhighway.
