Remove Inactive Subscribers
Posted: Wed May 21, 2025 3:05 am
Purchase History
If applicable, segment your list based on past purchases. This allows you to send personalized recommendations and upsell opportunities, increasing the likelihood of repeat business.
7. Maintain and Clean Your Email List
A high-quality email list requires ongoing maintenance. Regularly cleaning your list ensures that you only communicate with engaged and valid contacts.
Periodically review your email list and remove subscribers who haven’t engaged with your emails in a specified timeframe. This helps improve your overall engagement rates and sender reputation.
B. Monitor Bounce Rates
Keep an eye on bounce rates. If you notice a high number of hard south africa b2b leads bounces (invalid email addresses), take action to remove those contacts from your list.
C. Re-Engagement Campaigns
For subscribers who have been inactive but are still on your list, consider running re-engagement campaigns. Send targeted emails to remind them of the value you provide and encourage them to stay subscribed.
8. Comply with Regulations
When building and maintaining your B2B email list, it’s crucial to comply with regulations such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act. Here are key compliance considerations:
A. Obtain Consent
Ensure that you have explicit consent from individuals before adding them to your email list. Clearly outline what they are signing up for and how their information will be used.
If applicable, segment your list based on past purchases. This allows you to send personalized recommendations and upsell opportunities, increasing the likelihood of repeat business.
7. Maintain and Clean Your Email List
A high-quality email list requires ongoing maintenance. Regularly cleaning your list ensures that you only communicate with engaged and valid contacts.
Periodically review your email list and remove subscribers who haven’t engaged with your emails in a specified timeframe. This helps improve your overall engagement rates and sender reputation.
B. Monitor Bounce Rates
Keep an eye on bounce rates. If you notice a high number of hard south africa b2b leads bounces (invalid email addresses), take action to remove those contacts from your list.
C. Re-Engagement Campaigns
For subscribers who have been inactive but are still on your list, consider running re-engagement campaigns. Send targeted emails to remind them of the value you provide and encourage them to stay subscribed.
8. Comply with Regulations
When building and maintaining your B2B email list, it’s crucial to comply with regulations such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act. Here are key compliance considerations:
A. Obtain Consent
Ensure that you have explicit consent from individuals before adding them to your email list. Clearly outline what they are signing up for and how their information will be used.