You Might Think Zillow Becoming A Household Term Means The netherlands phone number library Brand Has Achieved Marketing Rock-star Status. Job Done. Why Would Their Marketing Team Change A Thing?but Even Established Brands Need To Maintain And Build On Their Reputation. As Much As The Zillow Team Appreciated Its Funny And Cool Reputation, The Company Isn’t In The Business Of Giving People A Peak Behind The Curtains Of Houses – It’s An Online Real Estate Marketplace.
As Beverly Jackson, The Company’s Vice President Of Brand And Product Marketing (And Content Marketer Of The Year Finalist In ), Explained, The Team Needed To Evolve That Reputation.how Did They Do It? First, Beverly Shared, They Crystallized Their Purpose And Centered Their Content On One Mission – To Make It Easier For People To Go Through The Home-buying Process.
