Personalized Re-engagement Sequences

B2C Data Innovating with Forum and Technology
Post Reply
Rajulk985
Posts: 109
Joined: Tue Dec 17, 2024 3:23 am

Personalized Re-engagement Sequences

Post by Rajulk985 »

Highly Engaged Users: Frequent interactions, high CTRs, active in groups. (Focus: Reward, upsell, foster advocacy).
Moderately Engaged Users: Regular but not intense activity. (Focus: Nurture, deepen engagement).
Dormant/At-Risk Users: Meeting inactivity thresholds or showing disengagement signals. (Focus: Re-engagement, win-back).
Churned Users: Users who have left your group/channel or fully unsubscribed from your bot. (Focus: Win-back, re-activation).
Specific Interest-Based Segments: Users who engaged with specific content types or product categories, regardless of activity level (e.g., Product_X_Interest, Webinar_Attendee). This allows for targeted re-engagement around their known interests.
Map User Journeys & Drop-Offs:

Visualize the typical paths users take through your south africa telegram mobile phone number list Telegram assets. Where are the bottlenecks? Where do users get stuck or leave? This informs where to focus retention efforts.
Phase 3: Implementing Data-Driven Retention Tactics
Now, leverage your insights to create targeted, impactful retention strategies.


Trigger: User identified as Dormant_15_days and Interest:Product_Y.
Tactic: Send a highly personalized message via your bot: "Hey {{first_name}}, we missed you! Since you were interested in {{Product_Y}}, we just launched a new feature that you might love: [Link to Feature Update/Mini-Tutorial]."
Benefit: Directly addresses past interest, offers new value, and feels personal.
Value-Added Content Delivery:

Insight: Users in a specific segment are consistently engaging with content on "Advanced Digital Marketing."
Tactic: Proactively send them exclusive, high-value content (e.g., a curated list of advanced articles, an invite to a private Q&A with an expert) relevant to their interest.
Benefit: Keeps users engaged by consistently providing value aligned with their known preferences.
Post Reply