Moving from mass broadcasts to segmented ones yields significant benefits
Posted: Wed May 21, 2025 4:34 am
Higher Engagement Rates: Messages are directly relevant to the recipient, leading to more views, reactions, clicks, and replies.
Reduced Unsubscribe/Mute Rates: Users are less likely to disengage when they consistently receive valuable, pertinent content.
Increased Conversion Rates: Targeted offers and calls to action delivered to interested segments generate more leads, sales, or desired outcomes.
Enhanced User Experience: Members feel understood and valued, fostering a stronger connection with your brand.
Optimized Content Performance: You learn exactly what kind of content resonates with which audience types, informing future strategy.
Efficient Resource Allocation: Focus your content creation and promotional efforts on segments most likely to respond.
Stronger Community Bonds: Personalized communication helps build a more cohesive and loyal community.
Competitive Advantage: Differentiate your brand by offering a superior, tailored communication experience.
Phase 1: Identifying & Defining Your Telegram Member Segments
The foundation of effective segmentation is understanding your audience.
Behavioral Segments (What Users Do):
Content Consumption:
Specific Article/Resource Interest: Users who clicked on links vietnam telegram mobile phone number list related to "AI tools," "Fintech investing," "Digital Marketing tutorials," etc. (tracked via UTM parameters from channels/bots).
Video Viewers: Users who clicked to watch specific video content.
Poll Participants: Users who voted on specific topics.
Bot Interaction Paths:
Product/Service Interest: Users who engaged with specific product information flows (e.g., product_A_interest, service_B_inquiry).
Funnel Stage: Users who clicked on pricing pages, started a demo request, downloaded a lead magnet, or abandoned a signup flow (e.g., consideration_stage, abandoned_cart).
Feature Engagement: Users who asked about or interacted with specific features of your product/service.
Support Queries: Users who initiated a support flow or asked about common issues.
Reduced Unsubscribe/Mute Rates: Users are less likely to disengage when they consistently receive valuable, pertinent content.
Increased Conversion Rates: Targeted offers and calls to action delivered to interested segments generate more leads, sales, or desired outcomes.
Enhanced User Experience: Members feel understood and valued, fostering a stronger connection with your brand.
Optimized Content Performance: You learn exactly what kind of content resonates with which audience types, informing future strategy.
Efficient Resource Allocation: Focus your content creation and promotional efforts on segments most likely to respond.
Stronger Community Bonds: Personalized communication helps build a more cohesive and loyal community.
Competitive Advantage: Differentiate your brand by offering a superior, tailored communication experience.
Phase 1: Identifying & Defining Your Telegram Member Segments
The foundation of effective segmentation is understanding your audience.
Behavioral Segments (What Users Do):
Content Consumption:
Specific Article/Resource Interest: Users who clicked on links vietnam telegram mobile phone number list related to "AI tools," "Fintech investing," "Digital Marketing tutorials," etc. (tracked via UTM parameters from channels/bots).
Video Viewers: Users who clicked to watch specific video content.
Poll Participants: Users who voted on specific topics.
Bot Interaction Paths:
Product/Service Interest: Users who engaged with specific product information flows (e.g., product_A_interest, service_B_inquiry).
Funnel Stage: Users who clicked on pricing pages, started a demo request, downloaded a lead magnet, or abandoned a signup flow (e.g., consideration_stage, abandoned_cart).
Feature Engagement: Users who asked about or interacted with specific features of your product/service.
Support Queries: Users who initiated a support flow or asked about common issues.