In this analysis, we will use data from the Austrian-based link analysis provider LRT. Now, I am sharing with you the analysis I have obtained as a result of this review. I hope it will be a satisfactory analysis for you.
SEO Findability Values
First, let's look at SEO findability values.
The above graph explains the situation very well. “concerthotels.com lost a huge amount of its traffic on May 23, 2013.” Just like cheapoair.com and reeds.com, concerthotels.com also crossed paths with the Penguin 2.0 update. First, let’s look at which keywords lost search engine discoverability and traffic.
The 6 different words listed in the table above are the words that concerthotels.com was most negatively affected by the Penguin 2.0 update. If we were to divide the situation of concerthotels.com in two in homeowner database terms of SEO, we could say before and after the Penguin 2.0 update. And when you look at the values of March 11, 2013 and June 3, 2013, it is not hard to see that there is a gap between the ranking values. Now let's examine the negative impact of the Penguin 2.0 update on concerthotels.com for each keyword in turn.
After sharing the graphs for all the keywords one by one, I wanted to analyze them. We had predicted that we would get such graphs from the table showing the ranking changes. The result was not surprising. The 6 different keywords that concerthotels.com ranked first for dropped concerthotels.com's ranking to values between 70 and 100 after the Penguin 2.0 update. Considering the decline of concerthotels.com, the impact of the loss of SEO availability on the keywords I listed above is quite high.
Anchor Text Distribution
If we need to review the definition of anchor text again; anchor text is a clickable word in a link. It directs a link to your page from within the content. The comprehensive analyses provided by the word groupings in the LRT system shed more light on this issue. Let's evaluate these groupings as we explained in our previous analyses.
Brand - (all natural and organic structures that only include the brand name) - (such as Concert Hotels & concerthotels.com)
Money - (anchor texts taken solely for ranking purposes) - (such as hotel prices)
Compound - (combination of money and brand structures) - (such as Concert Hotels Prices)
Other & Generic - (constructs without keywords) - (read more & check these prices & learn more)
When we examine the table above, we see that we do not encounter the expected table we saw in the other two case studies. Especially since the money anchor text ratio is not high, such as hotels, our hypothesis that Google penalized the site because this ratio is high has been refuted. Because, if there are many links to your site that match the keyword exactly, it may cause you to be penalized by Google, although it is not the only reason. With this update, sites that have a high keyword ratio in anchor text have fallen down in the rankings. Therefore, it will be healthier to get links with phrases such as “by examining a wide variety of x brand carpet models”, which we call penguin-friendly anchor text.
Weak and Spammy Links
Here we will examine the values of incoming links. We will use the Cemper Power * Trust metric to measure your backlink quality . Cemper Power * Trust is a value determined by the power and reliability of your site. It also covers values ranging from 0-100.
When we examine the graph above, 28% of the domains linking to concerthotels.com have a CEMPER Power * Trust value of 0, which gives a bad picture of concerthotels.com's link status. Let's compare this situation with concerthotels.com's competitors.
As you can see, there is a gap between its competitors in terms of link values. With this graph, we have two images that are completely opposite to each other. While the link values of its competitors are quite high compared to concerthotels.com, concerthotels.com's link values are concentrated at 0 and 1. This is one of the reasons that will be shown among the reasons for the decrease in SEO availability.
