But in a relationship, as we know, the honeymoon is always too short. If list of telegram users in australiaafter the initial idyll, customers for any reason move away from the brand, the company can activate reward or retention mechanisms based on the analysis of consumer behavior, and exploit marketing automation to generate engagement messages that contain, for example, free trials or discounts for inactive users on certain services.
How to choose the best marketing automation software
The advantages of this approach – it is clear – are many, especially in the digital age and in a scenario characterized by increasing competitive pressure. At this point, it remains only to choose the marketing automation software that maximizes the benefits for each type of business.
An effective platform must first of all guarantee a simple and intuitive interface . Both in terms of data analysis and processing returns, and above all with respect to the editor's features dedicated to creating personalized messages channel by channel.
Then there is the aspect of integration with the application park already installed in the company and with data analysis tools : as mentioned, all the information, to be truly useful for the automation of marketing actions, must flow from the various sources (CRM, ERP, social networks, unstructured datasets) into a single repository and communicate with each other. An open and modular solution represents the best compromise for the challenges that will characterize the market in the coming years. In fact, we must not forget that the Big Bang of the IoT and advanced forms of digital communication – starting from augmented and virtual reality – will soon overwhelm the world of marketing as well.
