They provide a large volume of information
Posted: Wed May 21, 2025 6:36 am
They usually come already segmented into certain categories or sectors.
They can help you discover new trends.
Another aspect that third-party data shares with second-party british student phone number list is that the information they provide isn't exclusive to your organization , as it's available to anyone willing to pay for it. This means that, as a company, you're using the same data as your direct competitors.
Why is the end of third-party data approaching?
In January 2020, Google announced that third-party data would be phased out for businesses . This process of phasing out third-party cookies was supposed to be gradual and finally ended in 2022, but it seems to be dragging on, and the company is increasingly postponing the date. However, despite Google's delays, the end of third-party data is already a reality in many other web browsers such as Firefox and Safari .
The disappearance of third-party data means that information will no longer be collected by Google or any other browser, something that will have serious consequences for companies' marketing strategies. And although Google is beginning to develop alternatives to third-party cookies, professionals fear that these new tools will not allow them to accurately measure results or gain a deeper understanding of their audiences.
They can help you discover new trends.
Another aspect that third-party data shares with second-party british student phone number list is that the information they provide isn't exclusive to your organization , as it's available to anyone willing to pay for it. This means that, as a company, you're using the same data as your direct competitors.
Why is the end of third-party data approaching?
In January 2020, Google announced that third-party data would be phased out for businesses . This process of phasing out third-party cookies was supposed to be gradual and finally ended in 2022, but it seems to be dragging on, and the company is increasingly postponing the date. However, despite Google's delays, the end of third-party data is already a reality in many other web browsers such as Firefox and Safari .
The disappearance of third-party data means that information will no longer be collected by Google or any other browser, something that will have serious consequences for companies' marketing strategies. And although Google is beginning to develop alternatives to third-party cookies, professionals fear that these new tools will not allow them to accurately measure results or gain a deeper understanding of their audiences.