The rise of first-party data
Posted: Wed May 21, 2025 6:37 am
Institutional: Legislation increasingly restricts companies' access to consumer data, and the General Data Protection Regulation is a prime example. Complying with this regulation is incompatible with obtaining data from third parties. But this isn't something unique to Europe; these ideas are increasingly gaining traction in the United States.
Technological: Technology is advancing by leaps and bounds, and there usa student data increasingly more tools that allow for online customer monitoring.
With the imminent disappearance of third-party data on Google, first-party data is becoming increasingly important, and it's essential that you learn how to get the most out of it. Below are a series of recommendations to help you achieve this:
Centralize your data: There's no point in having a large amount of data if it's disorganized. To get the most out of it, it's advisable to organize it in a tool designed specifically for this purpose. You have many at your disposal, which allow you to group both structured and unstructured data. With this dynamic, you'll be able to access your data much more conveniently and create more successful strategies.
Technological: Technology is advancing by leaps and bounds, and there usa student data increasingly more tools that allow for online customer monitoring.
With the imminent disappearance of third-party data on Google, first-party data is becoming increasingly important, and it's essential that you learn how to get the most out of it. Below are a series of recommendations to help you achieve this:
Centralize your data: There's no point in having a large amount of data if it's disorganized. To get the most out of it, it's advisable to organize it in a tool designed specifically for this purpose. You have many at your disposal, which allow you to group both structured and unstructured data. With this dynamic, you'll be able to access your data much more conveniently and create more successful strategies.