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Complementing first-party data is second-party data, which is data that a company obtains because another company has shared it with it through prior agreement.

This type of data can be severely limited by existing legal and data advertising data regulations, as it is essential that the customer has given their consent for their data to be transferred to another company, and it is not common for them to accept this. Furthermore, unlike first-party data, the veracity of this data is not as assured, as it comes from different sources such as websites, applications, surveys, or it may be information collected firsthand from another company.



In November 2022, ChatGPT was launched, revolutionizing the world of Artificial Intelligence from that moment on. Some say this technology could even replace Google as a search engine. But what exactly is it? In this article, we'll tell you everything about this system and show you how it could be useful for your business, such as helping you with your content strategy.