MarTech: Subscription-based marketing automation platform
Posted: Mon Dec 09, 2024 9:55 am
Thanks to the integrations and the wealth of native features, MarTech360 is able to manage the entire marketing automation process end-to-end : lead generation, tracking of navigation behavior, monitoring of conversion flows , nurturing and lead scoring workflows, production and sending of personalized content, forms, Landing Pages, CTAs and much more. It is therefore an all-in-one solution , complete, efficient and effective.
Functional completeness is undoubtedly a strong point of the platform, to which are added other distinctive features: among these, the optimized user experience , simple to use and that does not require any technical expertise, the aforementioned benefits of scalability, resilience and cost of the cloud as well as the possibility of expanding the platform with ad hoc integrations and additional features, such as social media management, content optimization for SEO and the organization/management of webinars. As anticipated, the reporting features are another strong point of the platform: experience has suggested to the Digital360 team to replace the native features of Mautic with a more advanced, flexible and advanced system: the solution chosen - and integrated into the platform - is Google Data Studio.
MarTech: Subscription-based marketing automation platform
MarTech360 is the central element of the Marketing & Sales Engine offer of Digital360 , which is proposed on a subscription basis to companies and is aimed at generating commercial opportunities through online list of telegram users in brazil positioning and digital marketing activities. MarTech360 was conceived and created based on the needs of SMEs , which can thus take advantage of a scalable and flexible tool to enter the world of marketing automation and generate business opportunities and tangible results from their online activities.
A hassle-free marketing automation platform
As a cornerstone of the Group's marketing automation projects, MarTech360 can be completely managed - in close contact and in agreement with the customer - by the Digital360 team of specialists: " Although the platform was created to be complete and manageable without the need for technical skills - adds Maschio -, there is no doubt that the expertise of the Digital360 specialists has a central value: they are the ones who generate targeted and valuable content, landing pages, workflows, scoring and, in fact, manage the entire process and bring results. Behind an absolutely effective and optimized product there is the guarantee of a close-knit, experienced team, full of complementary professional skills and extremely competent".
Other options for the marketing automation platform
The 100% managed service hypothesis is not the only one, however . In the long run, Digital360 will be able to provide the product in stand-alone mode to its customers, who will manage it in total autonomy: the hypothesis is obviously ideal in the case in which the customer needs a technological platform but has the in-house expertise to manage it in the best way and obtain results. Finally, another very promising hypothesis is the hybrid formula , in which the management of the platform and the development of content are the responsibility of the customer, but constant consultancy and supervision by the Digital360 team is foreseen, aimed at maximizing the performance of the tool, directing it correctly and generating tangible results.
Functional completeness is undoubtedly a strong point of the platform, to which are added other distinctive features: among these, the optimized user experience , simple to use and that does not require any technical expertise, the aforementioned benefits of scalability, resilience and cost of the cloud as well as the possibility of expanding the platform with ad hoc integrations and additional features, such as social media management, content optimization for SEO and the organization/management of webinars. As anticipated, the reporting features are another strong point of the platform: experience has suggested to the Digital360 team to replace the native features of Mautic with a more advanced, flexible and advanced system: the solution chosen - and integrated into the platform - is Google Data Studio.
MarTech: Subscription-based marketing automation platform
MarTech360 is the central element of the Marketing & Sales Engine offer of Digital360 , which is proposed on a subscription basis to companies and is aimed at generating commercial opportunities through online list of telegram users in brazil positioning and digital marketing activities. MarTech360 was conceived and created based on the needs of SMEs , which can thus take advantage of a scalable and flexible tool to enter the world of marketing automation and generate business opportunities and tangible results from their online activities.
A hassle-free marketing automation platform
As a cornerstone of the Group's marketing automation projects, MarTech360 can be completely managed - in close contact and in agreement with the customer - by the Digital360 team of specialists: " Although the platform was created to be complete and manageable without the need for technical skills - adds Maschio -, there is no doubt that the expertise of the Digital360 specialists has a central value: they are the ones who generate targeted and valuable content, landing pages, workflows, scoring and, in fact, manage the entire process and bring results. Behind an absolutely effective and optimized product there is the guarantee of a close-knit, experienced team, full of complementary professional skills and extremely competent".
Other options for the marketing automation platform
The 100% managed service hypothesis is not the only one, however . In the long run, Digital360 will be able to provide the product in stand-alone mode to its customers, who will manage it in total autonomy: the hypothesis is obviously ideal in the case in which the customer needs a technological platform but has the in-house expertise to manage it in the best way and obtain results. Finally, another very promising hypothesis is the hybrid formula , in which the management of the platform and the development of content are the responsibility of the customer, but constant consultancy and supervision by the Digital360 team is foreseen, aimed at maximizing the performance of the tool, directing it correctly and generating tangible results.