Build consumer confidence
Trust is at the heart of financial marketing. Small businesses, competing with well-established brands, must constantly demonstrate their credibility. In this context, the editorial environments of the Open Web are important allies: perceived as 24% more reliable than social networks, they offer trusted and relevant content . Betting on the Open Web allows you to rely on an image of essential reliability, reinforced by a positive halo effect . For financial consumers, the reputation of the Open Web as a reliable source of information is a major selection criterion.
Capture the attention of the pioneers
Early adopters, these young, influential and savvy consumers , represent a prime target for financial brands looking to expand their audience. Always on the lookout for trends, they are 1.6 times more cash app database likely to advise their peers on financial topics. But capturing their attention requires knowing their playing field. Studies show that 50% of 18-24 year-olds are fully attentive when reading online news sites, compared to only 27% on social networks. The Open Web is therefore becoming an ideal anchor point to attract these young, influential consumers, promising an attentive and engaged audience, and, the cherry on the cake, at a very competitive cost! Outbrain even reveals a 67% increase in CTR and a 10% reduction in CPC for financial editorial content, proving once again that the Open Web is an undeniable growth lever for brands.
Create a lasting commitment
For 47% of consumers in this sector, it takes between 3 and 5 interactions with financial content before contacting a sales representative. In addition, 62% of them consult information without having a brand in mind. These figures show the strategic importance of each interaction. In a saturated landscape, the Open Web stands out with a less intrusive advertising experience, allowing for more meaningful exchanges. Each creativity thus becomes an opportunity to capture interest and create a lasting connection with your audience.
Tailoring your creative to each touchpoint can be complex, but AI makes this task easier by making it easier to optimize headlines and visuals . This allows for more targeted messaging, increasing both click-through rates and campaign performance.
Outbrain: your ally for an optimized digital strategy
Outbrain’s platform positions itself as a true partner for financial businesses , transforming every digital touchpoint into an opportunity for trust and growth. With AI-powered tools, Outbrain simplifies complex processes, enabling even the smallest businesses to achieve exceptional ROI with minimal effort. Take the example of Berlin-based insurance startup dentolo , which used Conversion Bid Strategy and OB Code to optimize its campaigns, achieving a 33% lower CPL than social media and generating 4,000 leads per month. It’s a remarkable demonstration of the power of the Open Web to boost advertising effectiveness.
Entrepreneurs continue to innovate to expand their influence despite challenges. By integrating the Open Web into their strategy, financial firms are discovering a new dimension of growth and reaching uncharted heights in the digital landscape.
