We use the following formula to calculate: Bid – the amount per click for your keyword. Bidding goes up and down, just like an auction, but the subject deserves its own article. CPC (cost per click) is the price paid to the contextual system when an ad is clicked. Session – The amount of time a user spends on a website. Average session guatemala telemarketing duration is number of sessions / total time of all sessions.
Denies are the percentage of failed accesses. Users simply scroll to the first page and click "Close". Conversion - a visit with a targeted action: registration, order, etc. CPA (Cost Per Action) – How much the target action costs. Here’s how we think of it: CPL (Cost Per Lead) – How much it costs to acquire a lead. We calculate this using the following formula: CPO (Cost Per Order) – How much it costs to place an order.
We calculate it using the following formula: The most important indicator is ROMI. This is the return on marketing investment. We calculate using the following formula: All these metrics are tracked in the advertising accounts of Yandex.Direct and Adwords. By considering these indicators and analyzing the data obtained, you can get a complete picture of the effectiveness of your advertising and identify its weaknesses.
Marketing Also Read: How to Create Beautiful Fonts on* Determine Advertising Campaign Objectives Any advertising campaign requires planning. Decide why you are doing this. In other words, you need to create a goal for your advertising campaign so that it is clear what your goals are and where you will start when launching and evaluating the effectiveness of contextual advertising. When some entrepreneurs try to clarify their expectations for an advertising campaign, they sound vague: Bring your brand to market; Take action; Increase website traffic and increase the number of active actions; Increase sales, etc. These are not goals, but expectations .
