Why the Funnel Shape?
Posted: Mon May 26, 2025 8:36 am
4. Loyalty/Advocacy (Post-Purchase)
Many modern marketing funnels extend beyond the initial purchase to include stages that focus on customer retention and turning customers into brand advocates.
Customer Goal: To have a positive experience, achieve success with the product, and feel valued.
Marketing Activities:
Onboarding Programs: Guiding new customers to effectively use the product/service.
Customer Support: Responsive and helpful support channels.
Email Marketing: Newsletters, exclusive offers for whatsapp number list existing customers, surveys for feedback.
Loyalty Programs: Rewards, discounts, or special access for repeat customers.
Community Building: Online forums, social media groups.
Referral Programs: Incentivizing customers to recommend your brand.
Upselling/Cross-selling: Offering complementary products or upgrades.
Metrics: Customer retention rate, repeat purchases, customer lifetime value (CLTV), referral rate, customer satisfaction (CSAT) scores, Net Promoter Score (NPS).
The "funnel" shape visually represents the natural drop-off of prospects at each stage. Not everyone who becomes aware of your brand will become a customer, and not every customer will become an advocate. The goal of marketing is to optimize each stage to minimize this drop-off and maximize conversions.
By systematically applying different marketing tactics to each stage, businesses can effectively guide potential customers through their buying journey, leading to more predictable and scalable growth.
Many modern marketing funnels extend beyond the initial purchase to include stages that focus on customer retention and turning customers into brand advocates.
Customer Goal: To have a positive experience, achieve success with the product, and feel valued.
Marketing Activities:
Onboarding Programs: Guiding new customers to effectively use the product/service.
Customer Support: Responsive and helpful support channels.
Email Marketing: Newsletters, exclusive offers for whatsapp number list existing customers, surveys for feedback.
Loyalty Programs: Rewards, discounts, or special access for repeat customers.
Community Building: Online forums, social media groups.
Referral Programs: Incentivizing customers to recommend your brand.
Upselling/Cross-selling: Offering complementary products or upgrades.
Metrics: Customer retention rate, repeat purchases, customer lifetime value (CLTV), referral rate, customer satisfaction (CSAT) scores, Net Promoter Score (NPS).
The "funnel" shape visually represents the natural drop-off of prospects at each stage. Not everyone who becomes aware of your brand will become a customer, and not every customer will become an advocate. The goal of marketing is to optimize each stage to minimize this drop-off and maximize conversions.
By systematically applying different marketing tactics to each stage, businesses can effectively guide potential customers through their buying journey, leading to more predictable and scalable growth.