WhatsApp Business Platform (API) (Paid for Medium to Large Businesses)

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The WhatsApp Business Platform (formerly WhatsApp Business API) is for larger businesses that need to communicate with a high volume of customers, integrate WhatsApp into their existing systems, and automate complex workflows. It doesn't have a standalone app interface; instead, it's accessed and managed through a Business Solution Provider (BSP) or by integrating directly with your own systems.

Key Features of the WhatsApp Business Platform (API):

Scalability: Handle millions of messages and conversations per day.
Multi-User Access (Team Inbox): Multiple agents can access and manage conversations from a shared inbox, often provided by a BSP, ensuring no customer message is missed.
Advanced Automation & Chatbots: Implement sophisticated whatsapp number list AI-powered chatbots for 24/7 customer support, lead qualification, FAQs, order tracking, and more.
CRM & System Integrations: Seamlessly integrate with your existing CRM (e.g., Salesforce, HubSpot), e-commerce platforms, customer support tools, and other business systems.
Broadcast Messaging (at scale): Send large-scale, personalized marketing campaigns, transactional notifications (order confirmations, shipping updates), and alerts using pre-approved message templates.
Message Templates: Use pre-approved message templates for business-initiated conversations (marketing, utility, authentication). These are essential for proactive outreach.
Interactive Messages: Use buttons (call-to-action, quick reply) and list messages within chats for a richer, more guided customer experience.
Green Tick Verification: Eligible businesses can apply for the "Official Business Account" (Green Tick) badge, signifying authenticity and trust.
Detailed Analytics: Access comprehensive reports and analytics on message delivery, read rates, conversation types, and agent performance.
Pricing Model (Key Concept):