Educating the Prospect (Subtly Sharing Your Expertise)

B2C Data Innovating with Forum and Technology
Post Reply
bdjakaria76
Posts: 763
Joined: Thu May 22, 2025 5:13 am

Educating the Prospect (Subtly Sharing Your Expertise)

Post by bdjakaria76 »

Previous Contractor Experiences: "Have you worked with contractors before? What did you like or dislike about that experience?" (Reveals their expectations and potential sensitivities).
Their Expectations of a Contractor: "What are the most important qualities you look for in a contractor?" (Communication, cleanliness, price, quality, speed?).
How They Found You: "May I ask how you heard about [Your Company Name]?" (Good for marketing tracking).
Are They Getting Other Bids? "Are you speaking with other whatsapp number list contractors as well?" (This is normal. Your confidence in your value proposition is key here. It also helps you understand their process).

Throughout the discovery phase, you have opportunities to educate the prospect:

On Process: "Typically, for a project like this, our next step would be an on-site consultation to assess the space and discuss details further. Then we'd develop a comprehensive proposal."
On Potential Challenges: If they mention something that flags a common issue, you can say, "That's good to know. Sometimes in older homes, we find [X issue] when we open up walls. It's something we can look for during a site visit."
On Value: If they express a need that aligns with your UVP, subtly mention it. "Yes, clear communication is something we pride ourselves on; we provide regular updates throughout the project."
This isn't about a sales pitch but about demonstrating your knowledge and professionalism, building trust.
Post Reply