A channel sales manager is a strategic sales professional
Posted: Thu May 29, 2025 3:51 am
Responsible for developing, managing, and growing a company's sales through indirect sales channels, rather than selling directly to end-users. These channels typically include partners such as resellers, distributors, value-added resellers (VARs), system integrators (SIs), managed service providers (MSPs), and independent software vendors (ISVs).
The role is crucial for companies looking to expand their market whatsapp number list reach, leverage specialized expertise, and scale their sales efforts efficiently without building a massive direct sales force.
Core Responsibilities:
Channel Strategy Development: Designing and implementing comprehensive channel sales strategies to achieve revenue goals and market penetration. This involves identifying target channels, defining partner profiles, and setting sales objectives for each channel.
Partner Recruitment and Onboarding: Identifying, evaluating, recruiting, and signing new channel partners who align with the company's products/services and strategic goals. This includes negotiating partner agreements and ensuring proper onboarding to get partners productive quickly.
Partner Relationship Management: Building and maintaining strong, long-term relationships with existing channel partners. This involves regular communication, understanding their business needs, and acting as their primary point of contact.
The role is crucial for companies looking to expand their market whatsapp number list reach, leverage specialized expertise, and scale their sales efforts efficiently without building a massive direct sales force.
Core Responsibilities:
Channel Strategy Development: Designing and implementing comprehensive channel sales strategies to achieve revenue goals and market penetration. This involves identifying target channels, defining partner profiles, and setting sales objectives for each channel.
Partner Recruitment and Onboarding: Identifying, evaluating, recruiting, and signing new channel partners who align with the company's products/services and strategic goals. This includes negotiating partner agreements and ensuring proper onboarding to get partners productive quickly.
Partner Relationship Management: Building and maintaining strong, long-term relationships with existing channel partners. This involves regular communication, understanding their business needs, and acting as their primary point of contact.