B2C Data

A Product Marketing Executive is a crucial link between a product and its market. They are responsible for understanding the target audience, communicating the value of a product, and driving its adoption and success throughout its lifecycle. This role blends elements of marketing, sales, and product management, requiring a deep understanding of both the product and the customer.

Core Responsibilities:

Conducting in-depth market research to understand target customers, their needs, pain points, and buying behaviors.
Analyzing market trends, competitive landscapes, and industry dynamics to identify opportunities and threats.
Segmenting target audiences to tailor messaging and strategies.
Product Positioning & Messaging:
Defining the core value proposition and unique whatsapp number list selling points (USPs) of the product.
Developing clear, compelling, and consistent messaging that resonates with target audiences across various channels.
Crafting product stories and narratives that highlight benefits over features.
Go-to-Market (GTM) Strategy:
Developing and executing comprehensive GTM plans for new product launches or major feature releases.
Collaborating with product management, sales, and marketing teams to ensure a coordinated launch.