Interactive email with scratch off to increase engagementTry adding senegal email list 60000 contact leads other special, potentially unexpected elements to your emails to boost engagement. For example, dynamic countdown timers help create a sense of urgency around events, contests, and promotions. The more creative, the better!This playful announcement from Lyft, for example, uses an animation to encourage subscribers to scroll down and learn more.5. Go big on your call-to-actionFinally, make your call-to-action CTA obvious and enticing to your subscribers. Your CTA is where you find out if all of your marketing efforts really matter to your subscribers or not.That usually means choosing just one main CTA for your email and limiting the rest of your links to one or two.
You don’t have to limit yourself to a big CTA at the bottom of your email, either - try AB placing your CTA just above the fold, or the same CTA in more than one place.Writing creative copy for email CTAs is another idea to try. Rather than the normal Shop now, Learn more, Start today, button copy - what if you tried something your subscribers have never seen on a CTA before.Sinch Mailjet used a little creative wizardry when promoting an ebook in an email that had a Harry Potter themeMailjet email with a creative CTA"Accio" is a magical word that pretty much anyone who's seen a Harry Potter movie or read one of the books will be somewhat familiar with.
