To achieve this, technology cannot be ignored: the most advanced tools can and will offer you the best results. And, obviously, that is what CASAFARI aims to do: achieve more real estate business through organized and clean data, the basis on which every successful company makes its decisions.
So, in this article, you will discover more about CASAFARI Market Analysis, a tool with multiple and beneficial uses for real estate brokerage. Let's start with…
Supports the real estate agency's decisions
The first and most important thing for a real estate broker is to think about the future of the agency: where it is headed, how many people it will need to hire to expand, how it will face competition, etc. None of these decisions can be made without having a clear understanding of the real estate market and its movements.
With CASAFARI Market Analysis, professionals can resolve issues that are essential for real estate brokerage tasks, such as:
Is there enough demand in the market to open an agency in a specific area?
Is there an increase in supply or demand in a neighborhood of the city where I work or where I want to expand my business?
Are there promising areas where I could expand my business?
What impact will changes in property prices in the area where my agency is located have on my clients?
CASAFARI Market Analysis: Follow the trends of the real estate market
Being able to make informed decisions and plan ahead allows real estate brokers not only to redeploy agents around the city and open new branches, which is important for the real estate brokerage process, but also allows them to work with a realistic idea of the profitability that can be expected from an area. Data becomes a fundamental element for sustainable growth.
Improve your consulting services
Real estate brokers often offer advice to real estate investors who want to expand their portfolio. CASAFARI's Market Analysis is also very useful in this regard, as it can:
Find favorable price fluctuations and see where they are occurring in the market;
Knowing the estimated average price for a property with X characteristics in a specific market;
Identify the best opportunities when price fluctuations are not favourable, detecting the most atypical properties that have come onto the market at below the average price.
With CASAFARI, Europe's largest real estate database, as a data support, the Market Analysis offers a complete 360º view of what is happening in the real estate market in an organized way, allowing professionals to draw conclusions and act accordingly.
Real estate broker: tools to improve results with real estate brokerage
Allows you to rate buyers
Another common situation in real estate agencies is the following: the client comes to you to buy a property, but has doubts about the location or the type of asset. There is a second chinese overseas australia database version of this story in which the client has the means to buy a property, but is not sure about spending all that money without knowing if the deal will be profitable.
This is where Market Analysis can help you : again, it gives your client a global perspective of the market , informing them of where to invest and what they can expect in terms of prices by area, making them feel comfortable with their decisions.
How CASAFARI has changed the way REMAX Medicea works
You can even use their data to make your own comparisons between areas and draw conclusions, checking with the time series tool, for example, that a cheap location has currently appreciated in value and will be much more valued in the future. When the uncertainties have been resolved , you will have well-informed clients, ready to buy properties. Show them your agency's portfolio and multiply your income.
Improve marketing
Do you remember those clients who approached your agents looking for a three-bedroom apartment in an interesting neighborhood you work with, but unfortunately never ended up buying a property? Monitor market movements and send them an email campaign when price fluctuations are favorable to them to close the deal!
You can even send them a list of atypical properties, informing them of the current average sales price in the area so they can see how much they would save with those properties.
You can also show your contact list which areas of the city are increasing in value, to convince them to invest in an area that will undoubtedly increase in value in the short term. You can also take advantage of your company's social networks to show the market information you have and thus increase your credibility.
Follow the trends of the real estate market with CASAFARI
The possibilities are endless when it comes to using CASAFARI Market Analysis data to create content and remind your potential clients why they should contact you to find the best property.
See? Our tool is useful for real estate brokerage for many reasons, and all of them can bring you closer to achieving your business goals. Don't waste time: subscribe to the Market Analysis and get ahead of the competition.
