Become an expert in a market
The more you understand the nuances of a particular market, its key characteristics, what makes it special, and what kind of people live there, the better you can serve your customers (and, consequently, close more deals).
Among the information you should keep up to date, it is important that you know the trends in price evolution, the market stock of each type, how long each type is usually on the market and other details related to the movements of supply and demand.
You will find all of this in CASAFARI's Market Analysis, a tool designed to help you make the best data-driven decisions for your clients and your real estate business.
CASAFARI Market Analysis: See the evolution of the real estate market in Spain
Another option is to focus your work on one type of property. Whether your niche is offices, retail units, middle-class homes, or luxury properties, specializing increases the chances that you will know your business even better and be seen as a knowledgeable agent in the real estate market.
The important thing is that you know how to sell to your clients, knowing by heart the answer to why they should buy in that neighborhood or that property.
Improving real estate marketing
Speaking of being seen as a go-to agent, another chinese overseas british database great idea to boost your business is to use real estate marketing to position yourself as an expert when it comes to real estate.
“But why is this so important for sales?” you might ask.
The idea here is that people will want to talk to you or get your opinion when they are considering selling their property or investing in real estate. This trust that you have generated will result in more people coming to you for advice and becoming clients.
Real estate marketing is also useful both for introducing your services to people who don't know you yet, expanding your reach to new potential clients, and for preventing former clients from forgetting you.
Real Estate Marketing: The Complete Guide
Attract more potential customers with a Lead Magnet
Continuing with the topic of attracting potential clients, it is important to understand that not all leads are going to become clients. Therefore, having a wider audience is a fundamental part of increasing the chances of closing more deals.
With the Lead Magnet, you can effortlessly attract potential customers to your website or to a microsite you can create offering a free real estate valuation for people looking to buy, sell or rent. It works 24 hours a day, 7 days a week, saving you time and effort.
Leads Magnet: convert leads into real estate sellers and buyers with CASAFARI
Another relevant advantage of having a Lead Magnet is that it qualifies the leads generated. You receive all the information about that lead in your CRM or email, with the record of what type of property they are interested in and what type of business (rent, sell, buy). And, as you may have guessed, qualified leads also entail greater chances of closing deals.
Use a CRM to keep track of customers
Yes, attracting new potential clients is important, but you can't forget about the clients you already have, right? To increase real estate sales, you need to work efficiently and take good care of your clients, so that they recommend your services to friends, family and acquaintances.
This is when having a real estate CRM becomes very useful: it helps you automate follow-ups and maintain close contact with your clients without having to spend a lot of your time on it.
Real estate management is easier with CASAFARI CRM
One feature that helps you with follow-up is Smartlink, from CASAFARI CRM. The link groups together properties that are interesting to your buyer client, so they can choose which ones they want to visit, and can be sent via email or message.
While the client can see all the information about each property, you can see the results of each Smartlink, making sure to send new properties aligned with the ones they interacted with the most.
