Real estate marketing: the complete guide
Posted: Tue Dec 10, 2024 4:53 am
Increasing your property portfolio, taking better photos of your properties, closing more deals, attracting new potential clients, visiting apartments, responding to requests for information… It sounds like a real estate agent's job to ensure a good income is tough!
And here comes real estate marketing, a series of online and offline practices that can boost your business, allowing you to close deals at a faster pace and more efficiently. Read this article to better understand what real estate marketing is, find out where to start, and discover a wealth of tips and tricks.
Table of Contents
What is real estate marketing?
What to consider in a real estate marketing plan
Real estate marketing: how to put your plan into action
How to do social media marketing for real estate agencies?
Social media for real estate agents: 5 content ideas for your profile
Tips for professional real estate photography
What is real estate marketing?
Real estate marketing is the result of developing a marketing strategy that helps improve the work of real estate agents and agencies. Among the main objectives of real estate marketing we find:
Make your brand (personal or company) recognizable among potential customers
Show the public what makes the real estate agent or agency better and different from the competition
Advertise the services provided by the real estate agency or company
Increase the company's KPIs, such as:
Number of new clients per month
References
Monthly income
Conversion rate of leads to customers
These objectives can be achieved through different actions. Examples of offline advertising actions would be television commercials, billboards, leaflet distribution or the implementation of a referral program. As for online advertising, we could consider creating content for social networks or blogs, developing a real estate website and sending email marketing campaigns.
What to consider in a real estate marketing plan
Who is your audience?
Before choosing a channel to implement your real chinese overseas canada database estate marketing plan, you need to know where your clients and potential clients are. There's no point in creating content on a specific social network if your audience isn't there, right?
So study your audience or even interview your prospects and customers to find out what their preferences have been regarding content and advertising, what they find useful, what they find invasive, and how they use each communication channel.
Download a free worksheet to build your personas
What is your value proposition?
The value proposition refers to the list of benefits of your services, what you offer to customers. Typically, you want to make sure that you are differentiated from your competitors in order to stand out to customers.
This is a message that should appear frequently in your content to reinforce the advantages of hiring you as a real estate agent or your real estate agency.
To better understand your value proposition, try answering the questions on the following canvas.
value proposition canvas
What goals do you want to achieve and how?
What do you want to achieve with real estate marketing? Define realistic figures that you want to achieve. You can choose, for example, a 20% increase in lead acquisition or a 30% increase in the conversion rate from lead to client.
Next, choose how you’re going to achieve this: which channels are you going to use? How often? What are the KPIs to measure the success of your plan? What topics are you going to talk about? When are you going to start? Establish a procedure to measure the results and adapt them to get closer to your goals.
Real estate marketing: how to put your plan into action
Here are a series of steps you can take to start investing in real estate marketing and achieve your goals.
Create a real estate website for yourself or your agency
There is one thing that is certain in real estate marketing or any other type of marketing: social media changes. What is trendy today may be out of fashion tomorrow, so imagine having tens of thousands of followers and losing them all in a couple of years.
Furthermore, when you rely on social media real estate marketing as your entire strategy, your business results depend on algorithms that can evolve and affect your content.
That's why having a real estate website is a good option: it's a safe space, a means of communication that is yours and where you dictate the rules. You can change its appearance, add or remove content, do whatever suits your business without ever fearing the loss of followers.
Work with real estate social networks to attract potential clients
However, another truth of digital communication is that you have to be present where the public is, that is, you cannot ignore real estate social networks.
The first step is to create a content plan, so you know when to post, what to post about, and how to post. This will save you time and ensure consistency in your posts. Also, try to combine your posts with what you're doing in your daily activities, so that content creation is easier. And finally, leave room for creativity: turn unexpected visits or events into opportunities to post content.
Offer useful or downloadable content to attract potential customers
Another very interesting idea for real estate marketing is to offer useful content that provides information of interest to buyers, sellers and tenants.
And here comes real estate marketing, a series of online and offline practices that can boost your business, allowing you to close deals at a faster pace and more efficiently. Read this article to better understand what real estate marketing is, find out where to start, and discover a wealth of tips and tricks.
Table of Contents
What is real estate marketing?
What to consider in a real estate marketing plan
Real estate marketing: how to put your plan into action
How to do social media marketing for real estate agencies?
Social media for real estate agents: 5 content ideas for your profile
Tips for professional real estate photography
What is real estate marketing?
Real estate marketing is the result of developing a marketing strategy that helps improve the work of real estate agents and agencies. Among the main objectives of real estate marketing we find:
Make your brand (personal or company) recognizable among potential customers
Show the public what makes the real estate agent or agency better and different from the competition
Advertise the services provided by the real estate agency or company
Increase the company's KPIs, such as:
Number of new clients per month
References
Monthly income
Conversion rate of leads to customers
These objectives can be achieved through different actions. Examples of offline advertising actions would be television commercials, billboards, leaflet distribution or the implementation of a referral program. As for online advertising, we could consider creating content for social networks or blogs, developing a real estate website and sending email marketing campaigns.
What to consider in a real estate marketing plan
Who is your audience?
Before choosing a channel to implement your real chinese overseas canada database estate marketing plan, you need to know where your clients and potential clients are. There's no point in creating content on a specific social network if your audience isn't there, right?
So study your audience or even interview your prospects and customers to find out what their preferences have been regarding content and advertising, what they find useful, what they find invasive, and how they use each communication channel.
Download a free worksheet to build your personas
What is your value proposition?
The value proposition refers to the list of benefits of your services, what you offer to customers. Typically, you want to make sure that you are differentiated from your competitors in order to stand out to customers.
This is a message that should appear frequently in your content to reinforce the advantages of hiring you as a real estate agent or your real estate agency.
To better understand your value proposition, try answering the questions on the following canvas.
value proposition canvas
What goals do you want to achieve and how?
What do you want to achieve with real estate marketing? Define realistic figures that you want to achieve. You can choose, for example, a 20% increase in lead acquisition or a 30% increase in the conversion rate from lead to client.
Next, choose how you’re going to achieve this: which channels are you going to use? How often? What are the KPIs to measure the success of your plan? What topics are you going to talk about? When are you going to start? Establish a procedure to measure the results and adapt them to get closer to your goals.
Real estate marketing: how to put your plan into action
Here are a series of steps you can take to start investing in real estate marketing and achieve your goals.
Create a real estate website for yourself or your agency
There is one thing that is certain in real estate marketing or any other type of marketing: social media changes. What is trendy today may be out of fashion tomorrow, so imagine having tens of thousands of followers and losing them all in a couple of years.
Furthermore, when you rely on social media real estate marketing as your entire strategy, your business results depend on algorithms that can evolve and affect your content.
That's why having a real estate website is a good option: it's a safe space, a means of communication that is yours and where you dictate the rules. You can change its appearance, add or remove content, do whatever suits your business without ever fearing the loss of followers.
Work with real estate social networks to attract potential clients
However, another truth of digital communication is that you have to be present where the public is, that is, you cannot ignore real estate social networks.
The first step is to create a content plan, so you know when to post, what to post about, and how to post. This will save you time and ensure consistency in your posts. Also, try to combine your posts with what you're doing in your daily activities, so that content creation is easier. And finally, leave room for creativity: turn unexpected visits or events into opportunities to post content.
Offer useful or downloadable content to attract potential customers
Another very interesting idea for real estate marketing is to offer useful content that provides information of interest to buyers, sellers and tenants.