6 good reasons to outsource the production of your content
Posted: Tue Dec 10, 2024 4:56 am
Can we say it enough? Content is king! But producing it is an extremely time-consuming activity that requires mastery of a very wide range of skills : writing, SEO, video production, editing, photography, graphics, to name a few.
Outsourcing the production of your content may therefore be the best idea you will ever have in your life. Do you find this statement exaggerated? We will talk about it again at the end of this article which lists the 6 reasons why you should entrust the production of your content to a content marketing agency, etc.
In this photo we see the different content marketing tools
Content marketing agency: what is it and what is it for?
As its name suggests, a content marketing agency is an agency that offers content production services, with the aim of brand deployment and sales. Its intervention covers the entire content marketing process :
Audit of existing content ,
Development of a content strategy with choice of distribution channels, media, keywords, themes based on the issues and research of the target audience,
Production of content defined in advance,
Distribution of content on different channels,
Analysis of results and improvement of strategy.
A content marketing agency therefore relieves you of a good part of your Inbound Marketing strategy . It develops the type of message to transmit to your target, ensures your online presence and determines the most effective ways to gain visibility.
Ebook
Inbound Marketing, the 100% practical guide!
Download the e-book
Outsourcing your content production: 6 good reasons to do it
Now here are the 6 reasons you've been waiting for! Which one will win you over?
Take a step back from your web project
It's not always easy to take a step back and look at the efficiency of the tasks you perform on a daily basis when you have your head down. By working on your Web project , your vision may have narrowed to a limited part of the field in which you operate. You may also have lost part of your audience through negligence or lack of knowledge.
In short, it is good to have an outside opinion to review your priorities and to objectify certain facts. No, your results have nothing to do with too much competition, etc. You may just be targeting the wrong people . A content marketing agency will see your project with fresh eyes and will offer you many avenues for improvement that you would never have thought of.
Let's say you run an e-commerce site for energy-boosting food products like protein or mineral-enriched bars. You're primarily targeting athletes because you know they're big fans of these types of products. So you produce content that speaks directly to them , like blog posts and publications that talk about bodybuilding, for example.
Your strategy is quite effective, but you could sell more by broadening your target and therefore diversifying your content and varying the distribution channels. Your products may indeed interest vegans, people who often have deficiencies (typically pregnant or breastfeeding women) or even adolescents who have an increased need for nutrients. An agency can help you carry out this repositioning work which is difficult to do by the people most involved in the project.
Save time to focus on your core business
It is very likely that writing content or shooting videos is moj database not your job, basically. If you are an entrepreneur, you have certainly accumulated many skills, but in concrete terms, your main activity should be to sell your products and services , find partners, new markets, financing. In short, to lead a development strategy. By entrusting your content production to an external service provider, you save time every day and you act where you are efficient, where you make money.
You have certainly experienced it more than once: writing a blog article , for example on the secret techniques of muscle strengthening, takes you a crazy amount of time. You have to look for keywords, come up with a topic and an angle, do research, write according to the rules of copywriting , proofread, correct, work on SEO , etc. Where you spend 2 days on it, an agency can spend just a few hours, because it has the experience and the know-how . You could do things to move your business forward in 2 days.
Benefit from a strategy based on the experience of your providers
Content marketing agencies have mastered content strategy . Can you say the same? Take advantage of their expertise to run a campaign that guarantees a good return on investment. They will be able to guide you towards the best choices in terms of image, media and channels .
For example, you might be tempted to post videos on LinkedIn because it’s the social network you’re most comfortable with and have the most followers on. But if you’re still selling vitamin bars, that’s not necessarily a good idea. That’s not what your audience is there for. On LinkedIn , users are in business mode . A message telling them about their daily nutritional intake may not get through, unless you present your product as essential to their professional success. To work efficiently, it’s indeed better to be in shape!
But are you sure you think about all this when you develop your content marketing strategy ? An agency knows where, when and how to reach your target . Trust them.
Benefit from the technical skills of qualified professionals
Do you really know how to write a blog post? Edit a video like a pro? Manage the lights to take beautiful photos? Record a soundtrack correctly to make a podcast? Produce a webinar ? Create an e-book that converts? Write an editorial newsletter that will be read? Build an editorial calendar ?
Mastering all of these skills literally takes years . If you try to do everything at once, you risk spending a considerable amount of time on it and in the meantime, your business will not grow. Not to mention the fact that your productions will leave your audience with an aftertaste of amateurism . Not great for your brand image!
A content marketing agency has all the skills in-house to meet your needs. If this is not the case, it uses freelancers , experts in their field. This is how it manages to produce very varied and quality content with great responsiveness if necessary.
Outsourcing the production of your content may therefore be the best idea you will ever have in your life. Do you find this statement exaggerated? We will talk about it again at the end of this article which lists the 6 reasons why you should entrust the production of your content to a content marketing agency, etc.
In this photo we see the different content marketing tools
Content marketing agency: what is it and what is it for?
As its name suggests, a content marketing agency is an agency that offers content production services, with the aim of brand deployment and sales. Its intervention covers the entire content marketing process :
Audit of existing content ,
Development of a content strategy with choice of distribution channels, media, keywords, themes based on the issues and research of the target audience,
Production of content defined in advance,
Distribution of content on different channels,
Analysis of results and improvement of strategy.
A content marketing agency therefore relieves you of a good part of your Inbound Marketing strategy . It develops the type of message to transmit to your target, ensures your online presence and determines the most effective ways to gain visibility.
Ebook
Inbound Marketing, the 100% practical guide!
Download the e-book
Outsourcing your content production: 6 good reasons to do it
Now here are the 6 reasons you've been waiting for! Which one will win you over?
Take a step back from your web project
It's not always easy to take a step back and look at the efficiency of the tasks you perform on a daily basis when you have your head down. By working on your Web project , your vision may have narrowed to a limited part of the field in which you operate. You may also have lost part of your audience through negligence or lack of knowledge.
In short, it is good to have an outside opinion to review your priorities and to objectify certain facts. No, your results have nothing to do with too much competition, etc. You may just be targeting the wrong people . A content marketing agency will see your project with fresh eyes and will offer you many avenues for improvement that you would never have thought of.
Let's say you run an e-commerce site for energy-boosting food products like protein or mineral-enriched bars. You're primarily targeting athletes because you know they're big fans of these types of products. So you produce content that speaks directly to them , like blog posts and publications that talk about bodybuilding, for example.
Your strategy is quite effective, but you could sell more by broadening your target and therefore diversifying your content and varying the distribution channels. Your products may indeed interest vegans, people who often have deficiencies (typically pregnant or breastfeeding women) or even adolescents who have an increased need for nutrients. An agency can help you carry out this repositioning work which is difficult to do by the people most involved in the project.
Save time to focus on your core business
It is very likely that writing content or shooting videos is moj database not your job, basically. If you are an entrepreneur, you have certainly accumulated many skills, but in concrete terms, your main activity should be to sell your products and services , find partners, new markets, financing. In short, to lead a development strategy. By entrusting your content production to an external service provider, you save time every day and you act where you are efficient, where you make money.
You have certainly experienced it more than once: writing a blog article , for example on the secret techniques of muscle strengthening, takes you a crazy amount of time. You have to look for keywords, come up with a topic and an angle, do research, write according to the rules of copywriting , proofread, correct, work on SEO , etc. Where you spend 2 days on it, an agency can spend just a few hours, because it has the experience and the know-how . You could do things to move your business forward in 2 days.
Benefit from a strategy based on the experience of your providers
Content marketing agencies have mastered content strategy . Can you say the same? Take advantage of their expertise to run a campaign that guarantees a good return on investment. They will be able to guide you towards the best choices in terms of image, media and channels .
For example, you might be tempted to post videos on LinkedIn because it’s the social network you’re most comfortable with and have the most followers on. But if you’re still selling vitamin bars, that’s not necessarily a good idea. That’s not what your audience is there for. On LinkedIn , users are in business mode . A message telling them about their daily nutritional intake may not get through, unless you present your product as essential to their professional success. To work efficiently, it’s indeed better to be in shape!
But are you sure you think about all this when you develop your content marketing strategy ? An agency knows where, when and how to reach your target . Trust them.
Benefit from the technical skills of qualified professionals
Do you really know how to write a blog post? Edit a video like a pro? Manage the lights to take beautiful photos? Record a soundtrack correctly to make a podcast? Produce a webinar ? Create an e-book that converts? Write an editorial newsletter that will be read? Build an editorial calendar ?
Mastering all of these skills literally takes years . If you try to do everything at once, you risk spending a considerable amount of time on it and in the meantime, your business will not grow. Not to mention the fact that your productions will leave your audience with an aftertaste of amateurism . Not great for your brand image!
A content marketing agency has all the skills in-house to meet your needs. If this is not the case, it uses freelancers , experts in their field. This is how it manages to produce very varied and quality content with great responsiveness if necessary.