There are numerous tools to measure the loading speed of a website. To reduce this loading time you can:
Review images on the web
Clean up web code
Remove some plugins from WP
Finding a good hosting service
Offer quality content
To ensure conversion on your website, one of your priorities has to be to offer quality content , that is, content completely adapted to your user. To do this, you must know your Buyer Persona or ideal client very well, in order to be able to offer them content that is interesting and relevant to them.
In the content of the website we must convince users that we can help them, that is, offer a solution to their needs and problems, make them see that you understand their problem and that you have found the solution . To do this, it is important that as the user navigates the website, they find contact forms, so that they can leave their details and thus, be able to carry out certain actions that guide them to acquiring the product or service.
On your website's Home page you can put the following content to capture the attention of users:
Brief description of what you do (one sentence as a title)
A description of how you do it
Your services
Interesting data that generates the need for the user to hire your services or obtain your products
An explanatory video (if necessary, very short, 1 minute)
Banner downloading some resource
Testimonials
Success story
Contact
As we have already mentioned, the Home page is your showcase. At a glance, users should know what you do, how you do it, and what your philosophy is.
It is essential to have contact forms
Contact forms are essential for obtaining user data. They are the greece telegram data main source of leads . Users interested in your services or products and who can become customers. Being able to collect this data, such as email, company name, phone number, name, etc., will help you create a powerful database to launch personalized campaigns and guide these users through the entire purchasing process until they become customers.
To achieve this, conducting email marketing campaigns will be essential.
Put CTA or calls to action
CTAs are buttons on your website that redirect to pages of interest to generate a conversion . They can be used to contact, hire a service, buy a product, download a resource (ebook, infographic, presentation, guide, etc.). CTAs are nothing more than a button that draws the user's attention and encourages them to click .
Taking these recommendations into account will help your website convert more and therefore increase your sales.
